Branding Green: 10 features for Success.

Hardly a day goes by without some mention of sustainability in the media. Coverage is not always positive, but it is certainly more widespread. Big business and brands are in the thick of it launching campaigns, commitments and sustainability programs at breakneck speed. But is any of this real or any good? What’s genuine leadership and what’s ‘greenwash’? This paper is based on an analysis of case studies and commentary by key sustainability opinion°©formers. Its aim is to present primary research into 10 cases of green branding and business leadership. It presents the findings from these cases as 10 success factors for ‘greening’ business and brands.

To view report CLICK on link below (Adobe Acrobat Reader required):
http://www.brandchannel.com/images/papers/425_Brand_Green_final.pdf>