Perfecting The Pitch.

To be successful in any business, you must be able to forge new relationships while maintaining old ones. Benjamin Lewis, a public relations professional and president of Perception, Inc. in Gaithersburg, MD, has authored Perfecting The Pitch: Creating Publicity Through Media Rapport (Larstan Publishing 2007) to help professionals and entrepreneurs better understand how to establish valuable rapport with the media.

The main focus of the book is on the importance of a person’s ability to obtain and maintain a consistent, trustworthy relationship with reporters. Readers learn the importance of newsworthiness, passion, writing, and persistence in creating a pitch to establish rapport with the media. Perfecting the Pitch also breaks down the four cornerstones and 16 building blocks that, when put together, create “The Foundation of Media Rapport”.

“Working with the media is important because it provides you with the opportunity to be seen and have your voice heard”, said Lewis. “Most of the books available to business owners and professionals are ‘how to’ manuals that teach you how to write a release or develop a media contact list. This book takes it a step further by showing how the development of relationships with the media can positively impact you and your business.”

For more information at http://www.MediaRapport.com