Hoy part of Tribune Hispanic Media Group, announced it will increase its Monday through Thursday circulation from 62,000 to 75,000 to meet increasing demand from both readers and advertisers.
The increased circulation, effective January 4, will impact areas that are currently underserved as well as an additional 12 zip codes. The weekend edition, Fin de Semana, will also expand from 300,000 to 335,000 in March 2010. Friday circulation will remain at 100,000 copies.
“I am honored to be leading a thriving media organization, especially in these difficult economic times,” said John Trainor, General Manager of Hoy Chicago. “Our unquestionable leadership in the print industry is enabling the expansion of our brands into new and exciting platforms that includes digital, mobile, digital signage, outdoor, TV and event solutions for our advertisers.”
This circulation increase comes largely as response to the success and increased demand since Hoy's May redesign which featured a revamped entertainment section, ViveloHoy, as well as brighter colors, more pictures and enhanced reading flow.
“Our local advertisers recognize the value our audience gives to our products. By increasing our circulation our clients can get in front of more highly engaged potential customers through out Chicago and its suburbs” Commented Steve Vicenteno, Hoy local sales manager.