Digital Billboards hold Driver’s Attention.
March 22, 2009
According to a study by the Center for Crash Causation and Human Factors at Virginia Tech’s Transportation Institute, a driver’s performance, speed maintenance, and lane keeping were not measurably impaired in any way along highways and other roads with billboards.
To view study CLICK on link below
http://www.vtti.vt.edu/PDF/digital-billboard-executive.pdf>
