Beatriz Planas will serve as managing director of the Miami office. Planas most recently was sales manager for outdoor media company Lamar Advertising of Puerto Rico, where she was responsible for business development, marketing and strategic planning. She has nearly 10 years of experience in sales and marketing, having worked for Banco Popular of Puerto Rico and as a consultant with BGF Group, serving OOH media companies in Puerto Rico.
“Posterscope continues to build its market presence across the US. In 2008 and 2009, we have opened multiple offices across the US in markets including St. Louis, Seattle and Denver,” said Posterscope USA President Todd Hansen. We are delighted to welcome Beatriz who will surely help us build the organization across the Miami, Caribbean and Latin American markets, in addition to serving our existing clients. She has a strong entrepreneurial spirit and superior client management skills. She’s an excellent addition to our team.”
In addition to traditional and digital out-of-home media services, the shop offers experiential marketing, corporate events and exhibition communications expertise.