October 16, 2004

This late surge in advertising was led by two anti-Kerry or pro-Bush groups—Swift Boat Vets and POWs for Truth and Progress for America Voter Fund—which together spent $23 million. Much of their money went to key battleground states including Ohio, which received at least $6.6 million in advertising expenditures and ultimately won Bush the election.

In addition to Ohio, these Republican-based 527s spent significant sums in Florida, Pennsylvania and Wisconsin.

Progress for America Voter Fund was the largest of these groups, spending $16.7 million during the last three weeks of the election—$6.5 million more on advertising than all the Democratic 527s put together.

These figures only represent funds spent directly on broadcast advertising, and do not include money used for other election-related activities. The totals are derived from filings with the Federal Election Commission. The FEC requires 527 groups to submit detailed accounting of television and radio ads during the final 60 days before a general election when those ads mention a federal candidate.

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