Coca-Cola Kicks Off 2002 FIFA World Cup Promotion.
February 4, 2002
What could be better than yelling ‘GOOOOOAALL!’ at the top of your lungs while in the stands at the 2002 FIFA World Cup™ Final championship in Yokohama, Japan? Coca?Cola will kick?off the 2002 FIFA World Cup™ Coca-Cola Promotion, a national sweepstakes program that will offer one lucky grand prize?winner the experience of a lifetime – a trip for two to the 2002 FIFA World Cup™ Final on June 30th in Japan.
To enter the 2002 FIFA World Cup™ Coca-Cola Promotion, people simply fill out and mail in entry forms found at in?store point?of?sale displays at participating retailers, enter online to win at www.futbol.coke.com, or tune into the Univision, TeleFutura or Galavision Networks to find out how to mail in self?written entries.
In addition to the grand prize, 15 prizes consisting of a 32″ JVC color TV, $500 cash and an inflatable Coca?Cola chair will be awarded. Twenty-five prize winners will receive an Official 2002 FIFA World Cup™ Premium Kit containing a T?shirt, bucket hat, backpack, inflatable chair and soccer ball.
Local extensions of the 2002 FIFA World Cup™ Coca-Cola Promotion in Los Angeles, New York, Miami, Chicago and Houston will offer residents of these areas additional opportunities to win prizes through on-air radio contests and prize drawings.
The 2002 FIFA World Cup™ Coca-Cola Promotion will be supported with national television advertising on the Univision, TeleFutura and Galavision Networks, local radio and print advertising, and in-store point-of-sale displays beginning this week.
