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January 25, 2002

For many Hispanic immigrants living in the U.S., loved ones reside abroad. In a time where national unity and family togetherness has never been stronger , the Kellogg Company, in partnership with American Airlines, launches a travel promotion aimed at reuniting Latin American families.
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The six-week promotion, which runs from February 25 to April 7, takes place in markets with large Latino populations: Los Angeles, New York, Chicago, Houston and San Diego. Hundreds of ballot boxes will be placed in participating grocery outlets where Kellogg products are displayed. To enter, consumers simply fill out an entry form to qualify for a weekly drawing for the grand prize: four certificates, valued at 35,000 AAdvantage miles per certificate, for family members
to visit their homeland.

According to Jorge Flores, director of ethnic business development for Kellogg USA, the travel promotion coincides with Easter, an important travel holiday in Latin America. “Kellogg Company, which has a strong Latino community presence, is proud to partner with American Airlines to help us bring families together.”

The 30 lucky winners (six per market) will be announced each weekend on various partnering radio stations. Many consumers will also have the opportunity to win prizes such as Kellogg picture frames by showing Kellogg's product proofs of purchase at in-store demonstrations taking place during the promotional period.

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