Reebok Signs San Francisco 49er Jeff Garcia.
July 20, 2002
Reebok announced that San Francisco 49ers Pro Bowl quarterback Jeff Garcia has signed a multi-year endorsement agreement with the footwear and apparel company. The first quarterback in team history to throw for 30 or more touchdowns in back-to-back seasons (2000 and 2001), Garcia will be featured in radio advertisements for Gart Sports promoting Reebok’s NFL Equipment apparel collection.
“Jeff Garcia is one of the most electrifying and fearless players in the NFL,” says Tom Shine, Reebok’s senior vice president, global sports and entertainment. “His impressive credentials, exceptional athletic ability, and passion for the game reflect the aspirations of many of his young fans. We are very excited to have him on the Reebok team.”
Garcia will be one of the key Reebok athletes featured in the “NFL Kickoff Live from Times Square” event headlined by rock group Bon Jovi and presented by New York City and the National Football League. The Kickoff will take place in Times Square on Thursday, September 5th. As part of the event promotion, Garcia will be featured in print advertisements, billboards and banners.
