Hispanic Radio Today 2012. [REPORT]
December 28, 2012
Hispanic Radio Today 2012 provides an in-depth look at the radio listening activity and consumer profiles of Hispanic consumers in the U.S. Once again, the report reveals that radio has near-universal reach among English- and Spanish-dominant Hispanic consumers. It also shows that Hispanic audiences to both English- and Spanish-language formats are huge spenders in many key retail categories.
To download report CLICK below;
http://www.arbitron.com/downloads/Radio_Today_2012_execsum.pdf>
