La Mega & Amor Radio Stations In NYC Adds To Their Programming Talent.

Spanish Broadcasting System, Inc. announced the hiring of new programming personnel for its owned and operated radio facilities in New York City.

George Mier was named Program Director of WSKQ-FM. Mr. Mier was most recently Program Director of Spanish language radio stations in Orlando, Florida. “The opportunity to program a heritage Salsa and Merengue powerhouse such as MEGA 97.9 is a once-in-a-lifetime proposition,” stated Mr. Mier. “I look forward to continuing the great tradition of ratings leadership that has distinguished WSKQ-FM as the world’s foremost authority on tropical music.”

The latest Arbitron ratings trend released recently ranked WSKQ as New York City’s most-listened-to radio station during the all-important morning drive-time hours of 6am to 10am.

Additionally, Mr. Al Fuentes was named to the position of Director of Imaging for WPAT-FM. Mr. Fuentes has held various positions as on-air talent and programming director of numerous Spanish-language radio stations in Miami, New York, Boston, Tampa and, most recently, Puerto Rico.

“I look forward to maintaining and, indeed, improving WPAT’s market position as New York’s leading Hispanic Adult Contemporary radio station,” stated Mr. Fuentes. “The Company believes, and I agree, that there is huge ratings upside available for WPAT,” he added.

Raul Alarcon, Jr., President and CEO of SBS added, “There can never be enough attention and emphasis placed on the ratings performance of our two flagship properties in New York City. Mier and Fuentes are two proven programming professionals who will each have as their corresponding primary focus the proper imaging and programming of their respective stations.”

Mier and Fuentes will report to Bill Tanner, Executive Vice President of Programming for SBS and Pio Ferro, National Program Director of SBS. “We are excitedly optimistic about the contributions that both George and Al can bring to our New York Stations,” stated Mr. Tanner. “In conjunction with updated Arbitron methodology as a result of the huge increases in the Hispanic population of New York City, we believe these two individuals will be instrumental in realizing the full extent of our ratings potential in New York City.”