Pandora Radio launches first Spanish-language video campaign.
June 19, 2012
Pandora launched their first artist video campaign entirely in Spanish, powered by State Farm that runs through September.
To view campaign CLICK on link below;
http://www.pandora.com/offthemap>
Fuera Del Mapa is a Spanish version of Pandora’s “Off the Map” series, which is a custom artist program featuring artists taking a tour of their hometown.
The Fuera Del Mapa campaign currently features Jesse & Joy, a Mexican pop-folk duo. The 3-part video features the duo discussing their music, their experience winning a Grammy and showcases their favorite local spots. The campaign also consists of an exclusive artist mixtape (a curated playlist of 80-100 songs) and the artists’ bios/background info in Spanish.