June 19, 2012

Pandora launched their first artist video campaign entirely in Spanish, powered by State Farm that runs through September.

To view campaign CLICK on link below;

Fuera Del Mapa is a Spanish version of Pandora’s “Off the Map” series, which is a custom artist program featuring artists taking a tour of their hometown.

The Fuera Del Mapa campaign currently features Jesse & Joy, a Mexican pop-folk duo. The 3-part video features the duo discussing their music, their experience winning a Grammy and showcases their favorite local spots. The campaign also consists of an exclusive artist mixtape (a curated playlist of 80-100 songs) and the artists’ bios/background info in Spanish.


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