American Demographics Forecast: Multiracials – The bellwethers of tomorrow’s markets.

There’s more than one wrong answer to every multiple-choice question. But, in the new America, “none-of-the-above” is going to be the right answer more and more often. Results of Census 2000 are pouring in as fears grow about where the economy and consumer spending are heading. The combination of the new data and jitters about the continuing ability to tap into a once-effervescent wellspring of consumer confidence make one thing abundantly clear to the consumer goods and services sector: mainstream marketing’s day is over.

For complete article CLICK below – courtesy of American Demographics:

American Demographics, April 2001

A NICHE IN TIME

Multiracials: The bellwethers of tomorrow’s markets.

By Alison Stein Wellner

http://www.demographics.com/publications/fc/2001/20010402.HTM