HOT! HOT! HOT! Telemundo’s WSCV-TV In Miami Hits Numero Uno In Primetime.

The meteoric assent of Telemundo’s owned & operated Miami station WSCV-TV Channel 51 continues with WSCV-TV emerging as Miami’s #1 station – English or Spanish – across all key adult demographics in Nielsen’s recently concluded January ’01 NSI sweep period (1/4/01-1/31/01).

PRIMETIME RATINGS (M-Sat 8P-11P + Sun 7P-11P)

Station / A18-34

WSCV – Telemundo – 6.2
WSVN – Fox – 4.6
WLTV – Univision – 4.4
WTVJ – NBC – 3.8
WFOR – CBS – 2.8
WPLG – ABC – 2.6
WBZL – WB – 2.4
WBFS – UPN – 2.6

Station / A18-49
WSCV – Telemundo – 6.3 6.1
WSVN – Fox – 4.8
WLTV – Univision – 4.5
WTVJ – NBC – 4.0
WFOR – CBS – 3.9
WPLG – ABC – 3.4
WBZL – WB – 2.1
WBFS – UPN – 2.1

Station / A25-54
WSCV – Telemundo – 6.1
WSVN – Fox – 4.8
WLTV – Univision – 4.5
WTVJ – NBC – 4.5
WFOR – CBS – 4.7
WPLG – ABC – 3.8
WBZL – WB – 1.7
WBFS – UPN – 2.0

In weekday prime time, WSCV-TV delivered 3 of the top 10 prime time shows in Miami among the sought-after adults 18-49 demographic. TELEMUNDO’s “Betty La Fea” and “¿Por Que Diablos?” grabbed the #2 and #3 spots, respectively, beating high-profile “Friends”, “E.R.”, the “American Music Awards” and all Univision prime time programs. In fact, WSCV-TV’s “Betty La Fea” (M-F 8PM-9PM) and “¿Por Que Diablos?” (M-F 9PM-10PM) were both #1 in their respective time periods. “Betty” achieved an impressive 10.7 Adult 18-49 Rtg., more than doubling runner-up WSVN-TV’s weekday prime time delivery of a 4.7 Adult 18-49 Rtg. “¿Por Que Diablos?” was also a clear winner in its time period, delivering a 7.6 Adult 18-49 Rtg. TELEMUNDO’s main competitor, Univision, fell to 3rd place in both mentioned time periods.

WSCV-TV’s success in the first measurement of the year 2001 extended to other key dayparts. Miami elected a new queen of talk – TELEMUNDO’s “Laura en America” (M-F 4PM-5PM) is the #1 show, outperforming all other English- and Spanish-language programming in the time period

WSCV-TV’s local newscast “Noticiero 51” (M-F 6PM-6:30PM) showed tremendous year-to-year and book-to-book growth among all adult demographics. For instance, adult 18-49 ratings increased by 82% from last January ’00. Even compared with November ’00, the last Nielsen measurement period, “Noticiero 51” is up 43% among adults 18-49.

Source: Nielsen Station Index, January 2001