https://together.nbcuni.com/n/telemundo/?utm_source=Hispanic_TM&utm_medium=banner&utm_campaign=HispanicAd.com2021Banners

LatinX 103.7 FM WCCM, of Costa Media Boston - the Boston Red Sox Spanish-language Station - will begin airing the American League Championship Series starting this Friday, October 15. All games will be aired LIVE on WCCM 103.7 FM and 1490 AM.

Harker Bos Group recently fielded a study documenting the consumption habits and voting trends of Hispanic Radio Listeners.  By Adam R Jacobson / Editor of Radio TV Business Report

Univision Los Angeles announced the launch of a new morning radio show, “Levántate Con Ysaac Alvarez” (Wake Up With Ysaac Alvarez) on K-LOVE 107.5 FM. Starting October 11th, Alvarez will offer Latino listeners in Los Angeles heartwarming human interest stories, news of the day, comedy and interactive audience participation along with the best Latin music hits.

The endless commercial break. How bad is it? Is the stopset slog a problem for Hispanic radio? Radio Ink Editor Ed Ryan probed four of the industry’s top executives as the moderator of the Hispanic Radio Executive Leadership Roundtable on Wednesday afternoon at the Hispanic Radio Conference in Miami.  By Adam Jacobson - Radio TV Business Report

“The Investment Gap: Understanding the Value of Audio” highlights a divergence between consumption and investment. While 31% of the average consumer’s media consumption is now audio, only 8.8% of the average media budget is allocated to audio, and 25% of advertisers do not invest in audio at all.

The pandemic hit the Spanish radio industry probably harder than any other traditional media.  Stay-at-home ordinances and remote work mandates eliminated the daily commute and as a result in-car radio listening and ad revenue plummeted during the early months of the global Covid-19 2020 shutdown.    By Angelica "Angie" Balderas - SVP Entravision Sacramento Stockton and Modesto

As more consumers go “screen-free” radio moves to the forefront of media planning

The National Association of Broadcasters won’t be moving forward with the NAB Show, a move that also cancels the co-located Sales and Management Television Exchange and the Radio Show, co-produced by the NAB and the Radio Advertising Bureau.  By Adam Jacobson - Radio TV Business Report

Gen Media Partners has announced the formation of a strategic task force to champion the power and influence of certified minority-owned and -targeted radio stations to advertisers and agencies.

Meruelo Media’s Cali 93.9 #1 for Reggaeton y Más, is proud to announce its all-female on-air lineup, the only current all-female radio station in LA.

Kevin Garrity, Chief Executive Officer of Gen Media Partners has announced the promotion of Ann-Marie Figueira to Senior Vice President Hispanic Platforms and Multicultural Initiatives from Vice President Regional Sales and Hispanic.

Audacy announced the launch of 1010 WINS Noticias.com, a multiplatform, Spanish digital audio offering for 1010 WINS (WINS-AM).

According to Nielsen’s newest iteration of the Audio Today Report, radio listening is at its highest levels in 16 months. Radio remains America’s top weekly reach medium, and an essential part of the daily media diet for millions

Spanish Broadcasting System, Inc. has named Miami native executive Donny Hudson, as EVP of Local media for radio/TV & digital for all SBS markets, and will also retain his role as General Manager, working out of the SBS offices in Miami.

iHeartMedia Tampa and Jacksonville announced that iHeartMedia Orlando’s Acción 97.9 - La Primera En Noticias will simulcast in both markets, effective immediately.

Pages