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Meruelo Media announced that programmer Haz Montana has joined the company as Vice President, Audio Brands to lead its Los Angeles Super Cluster of Hip Hop Tastemaker KPWR Power 106, Classic Rocker KLOS 95.5, Throwback Hip Hop KDAY/KDEY 93.5 and Latin Rhythmic Breakout CALI 93.9.

Spanish Broadcasting System, Inc. (SBS) unveiled its virtual 2021 upfront: It Happens Here. Through a series of curated videos, SBS executives discuss how the company's culturally relevant audio, digital, video and live music experiences have successfully engaged U.S. Hispanics for over four decades while also serving as a springboard for the careers of many popular Latin music artists and celebrities.

The television landscape is undergoing massive change as audience viewing habits shift from linear TV to ad-free streaming options. Major players like WarnerMedia, NBCU, ViacomCBS, and Disney are all pouring resources into their video subscription services at the expense of their broadcast TV and cable networks.  By Pierre Bouvard is Chief Insights Officer at CUMULUS MEDIA | Westwood One.

In this exclusive conversation, SBS EVP/Programming Jesus Salas shares how the company’s radio stations gained audience across the COVID-19 pandemic and has kept it, while also giving a preview as to what else SBS has in store for the rest of the year in this episode of the RBR+TVBR InFOCUS Podcast.

NPR and Edison Research released the findings of their first-ever study of its kind on radio — which identifies six segments of radio listeners, their listening behaviors and their attitudes towards advertising.

HRN Media Network has inked a deal for their afternoon network talent Erazno Y LA Chokolata with two top 10 market stations, powerhouse WLEY-FM, Chicago and KMVK, Dallas.

SBS has signed an agreement naming Katz Media Group its media representation company.  By Adam Jacobson- Editor-in-Chief / Radio + Television Business Report

Grow with our audience, and grow with us.  That's the pitch presented to new and returning brand managers and CMOs across a digitally delivered event that was one-part Upfront presentation and another part a full introduction to two new key members of the largest multimedia company superserving U.S. Hispanics today.  By Adam R Jacobson - Radio + Television Business Report

Every year, the RAB-Borrell Digital Benchmark report catalogues the health of digital marketing in the U.S. radio industry. Every year, the results are interesting  ̶  but none, I would venture, can compete with 2020.

The Infinite Dial 2021 marks a significant year for the study, as the media measurement was done almost entirely during a time of quarantine or some level of restriction due to Covid-19.

Nielsen announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services. This multi-year renewal includes a continuation of their audio audience measurement licenses across all five PPM markets and the diary market of Puerto Rico. This also includes AIRE Radio Network, a national radio platform that creates, distributes, and markets, Spanish language radio programming.  Additionally, Nielsen Scarborough and the nationwide dataset are included.  

Buying radio is easy. You establish a cost per point and see which stations will meet it. Then, you buy those stations. You get the points you want for the budget you want. SIMPLE.  By Charlie Sislen

La Grande 107.5 (KMVK-FM/Dallas) (La Grande 107.5 CON LOS SHOWS MAS PERROS DE LA RADIO)  is the newest affiliate for Erazno y la Chokolata, the top-rated afternoon-drive Spanish-Language radio show from the HRN Network.

Univision will be holding a virtual Upfront on Tuesday, May 18. More details to be announced closer to date.  Ahead of upfront, Univision will be holding A New Vision at Univision virtual presentation on Wednesday, March 24. CEO Wade Davis and President of Advertising Sales and Marketing Donna Speciale will provide an update on the company’s ongoing transformation and layout their vision for clients as Univision continues to evolve its go-to market strategy and advanced capabilities.

Everything starts here. Your station can’t survive if the brand strategy is not honed, crafted and perfectly executed.  By Buzz Knight / BuzzKnightMedia.com

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