In it's August 10th cover story about marketing to Hispanics, the Miami Herald opened its article with a reference to Univision's Saturday-night variety show host Don Francisco.  No big deal but the

   Jose Chavez “J-Si” is the latest crew member of the syndicated morning show Kidd Kraddik in the Morning. Born in Mexico City, JC moved to California in 1991.

   After reviewing our travel and entertainment budget for 2009 to attend NATIONAL events.  We have decided to share our “Must-Attend List” of NATIONAL - US Hispanic Advertising, Marketing & Media focused events tha

  According to Arbitron in this week’s investor call, they admitted that the legal fees to overcome the problems with the PPM in Q4 2008 cost between $4 to $6 million dollars to resolve the legal challenges to the PPM system by the NY Attorney

      First and foremost, a very happy New Year to all of you. Yes 2009 is here; let's hope it does not pick up where 2008 left off.

For a place known as a Mexican city, L.A. has recently shown how it continues to grow as a multicultural megapolis.  I'm continually intrigued not only by the confluence of Latino cultures but also by how L.A

  I came across this cartoon sometime in 1990 or 1991.

Pretty strong words. Yes and very sad ones about the state of our advertising Industry.

    Over the past couple of days the Hispanic radio industry was convened at the Radio Ink Hispanic Radio conference in Miami.

A few years ago while attending a Hispanic marketing conference, I stated during a Q&A session that a brand manager or director should never relinquish his or her stewardship of the brand to the brand's H