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Recently in our blog, we've been taking a closer look at Hispanic Adult Millennials, their views on nutrition, and their eating habits. We've shown that making smart food choices is important to them, even though in everyday life their busy schedules and preference for convenience often lead them toward fast food and unhealthy snacks. By Insight Tr3s

The language of news media consumption is changing for Hispanics: a growing share of Latino adults are consuming news in English from television, print, radio and internet outlets, and a declining share are doing so in Spanish, according to survey findings from the Pew Research Center. by Mark Hugo Lopez and Ana Gonzalez-Barrera / Pew Research Center

On average, U.S. Hispanics make almost two more visits a month than non-Hispanics to major oil chain convenience stores, and nearly one more visit over a 30-day period to traditional c-stores than non-Hispanics, finds NPD’s convenience store research. For some Hispanics, c-stores supplement or substitute grocery stores.

Baseball might be America's official pastime, but recent trends in the U.S. retail sector suggest that shopping comes in a close second. And despite the boom in e-commerce, U.S. consumers do most of their shopping at physical stores. But in order to attract and captivate consumers, shopping centers have to become much more than just places to buy things-they're social centers, places for entertainment and employment hubs.

When growing up in Mexico City, I never imagined that Corona Extra would become the international prestige beer par excellence. Please do not take me wrong, I am proud that a Mexican beer brand has become so prestigious and popular around the world, but those early experiences were quite contrasting. By Felipe Korzenny, Ph.D.

Lesbian, gay, bisexual and transgender (LGBT) youth experience nearly three times as much bullying and harassment online as non-LGBT youth, but also find greater peer support, access to health information and opportunities to be civically engaged, according to a new report released by GLSEN.

Viamedia announced the results of its 2013 Television & Advertising Survey, conducted online among 2,029 American adults by Harris Interactive from June 24-26, 2013. The survey, which was drafted based on Viamedia's experience as the country's largest non-MSO, found that nearly all Americans watch television (97%) with 72% saying they watch cable TV and 33% watch on a device1 (tablet, smartphone, computer).

America’s often-watched millennial generation, traditionally viewed as young and unattached, has grown old enough to have children. Among the older half of millennials, those between ages 25-34, there are now 10.8 million households with children. Further, with millennials accounting for 80% of the 4 million annual U.S. births, the number of new millennial parents stands to grow exponentially over the next decade. A new study of 25-34 year-old parents reveals how starting a family has changed—or not changed—this generation’s behavior, values, media consumption and buying habits.

Last week in our blog, we showed how healthy eating is important to Hispanic Adult Millennials - but that doesn't mean they're always reaching for the broccoli. Convenience plays a big role in their food choices, and they often sacrifice nutrition when opting for foods that are easy to get or prepare. They also like to indulge in unhealthy treats when the mood strikes. By Insight Tr3s

I just attended a panel discussion between Lorraine Cortes-Vazquez, SVP of Multicultural Markets at AARP, and Nancy Tellet, SVP at Viacom, Scott Willoth —S VP Methods & Analytics, Scarborough Research and moderated by Leo Olper, who sits on the AHAA board member and is a partner at d exposito & Partners, LLC.  The panel discussed key findings of a study recently conducted by AHAA, which bucks much of the conventional wisdom that is commonplace in Hispanic marketing.  For that reason, I was compelled to cover key highlights in this post.

Manuel Delgado - CEO of AGUA Simply put, the American Dream is the only reason why Hispanics are here. The pilgrims came to America as religious refugees, looking for a better place to make their lives. Hispanic immigrants come here as economic refugees, looking for a better place to make a living. We're here because we can work here. There are as many journeys to the US as there are Hispanics.

by Jose Villa / Sensis Whenever someone first gets involved in Hispanic marketing, they inevitably come across a series of universally accepted “truths” about Hispanic consumers and how to market to them. While some of these truths have faded as the market has evolved over the last 50 years, some continue unchallenged. But as anyone who is deeply involved in marketing to Hispanics today will tell you the market has evolved as quickly as it’s grown. Today’s modern Hispanic marketer understands everything we think we know about Hispanics has to be questioned

When I first heard about the joint venture between ABC and Univision my reaction was one of positive intrigue.

Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.

Last month I attended one of the best parties in L.A.  No, I'm not talking about the Oscars.  I'm talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the "Star Wars" film.
 

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