Gus Garcia is a 27-year-old marketing executive for Alpha Media in West Palm Beach. He’s only been in radio for two years and he’s piling on success stories using digital strategies that didn’t even exist a few years ago.
At Radio Ink’s Hispanic Radio Conference, Tuesday, on a panel about how to target that highly influential millennial generation, Garcia said not only should managers not be afraid to put millennials in important positions in their radio station, they should also embrace digital. We asked Garcia to tell us about his successes with digital. Courtesy of Radio Ink.