“We Make It Happen / Lo Hacemos Posible” speaks to the heart of Latinos in the entertainment industry, as new barriers are broken, and Latinos have become a driving social and economic force in the U.S. Canela.TV has “Made it Happen” by creating a culturally driven platform whose offerings reflect the culture, values and diversity of Latino audiences, and where advertisers can connect with those audiences to elevate their brands.
“We are tremendously excited to be joining the virtual Upfront stage this year for the first time to showcase our approach to Hispanic-focused streaming,” said Rafferty. “Canela.TV has been growing at a phenomenal pace, thanks to our focus on a demographic that has been undervalued in the past by most major streamers. This has allowed us to deliver Hispanic audiences at scale with best-in-class technology capabilities and rich first-party data - giving advertisers valuable opportunities that they won’t be able to find with legacy media players.”
Canela.TV was launched in May 2020 and has since captured the attention of audiences looking for multicultural content that aligns with their culture, values and interests. Earlier this year, Canela.TV debuted Canela News, the first free live streaming news service with daily broadcasts aimed directly at cord-cutting Hispanics.
“We built Canela.TV from the ground up with the aim of making Hispanic viewers feel like their stories and voices were valued in media and entertainment,” added Rafferty. “Our platform is empowering the next generation of Latino storytellers, and we look forward to demonstrating just what this platform can do for advertisers at our upfront next month.”
Tune in on Monday, May 17th at 3:00 pm ET. Register for the presentation here.
Canela.TV will also be participating in the IAB NewFronts with a Spotlight Session on May 6th at 2:10 pm ET. The Spotlight Session is part of IAB’s Inclusion Institute initiatives to support DEI in the industry.