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News Influencers Fact Sheet
News influencers on social media have become a popular alternative to traditional journalists and news organizations as a source of news for many Americans. This fact sheet looks at Americans’ experiences with news influencers on social media. Explore the patterns and trends below. 28% of Hispanics get their news from news influencers on social media.
2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
Manny Ruiz named CEO of Minivela
Minivela announced that Brilla Media co-founder and former Hispanicize CEO Manny Ruiz has been appointed Chief Executive Officer.
Marketing mix modeling has come a long way from the traditional approaches many of us remember.
Marketing mix modeling has come a long way from the traditional approaches many of us remember. At its core, MMM helps you understand which marketing efforts are actually driving results. Instead of relying on last-click attribution, it uses statistical analysis to show the true impact of each channel, campaign, and external factor on your business outcomes. By Nick Smith
Canela Media launches “Canelitas”
Canela Media announced the launch of CANELITAS, a new short-form content destination debuting in November 2025 on Canela.TV. Designed for today’s audiences, CANELITAS delivers quick, engaging entertainment through micro-episodes featuring some of Canela Media’s most popular titles and beloved classics.
ACENTO Codes Culture Into AI
As the marketing world races to embrace artificial intelligence, one agency is slowing down, just long enough to ask a critical question: Who, exactly, is teaching AI what culture looks like?
AM/FM radio and podcasts are “Touchpoints” [VIDEO]
A major new study from Effie released this year at the prestigious Cannes Advertising Festival named AM/FM radio and podcasts as deserving of the “Super Touchpoints” effectiveness honor. Click below to watch a 15-minute video of Pierre Bouvard, Chief Insights Officer of the CumulusMedia
Why Sports Teams Are Becoming Media Companies (And What It Means for Brands)
The pattern? Sports teams are no longer just rights holders. They're media companies. And it's changing how brand partnerships work. By Leopoldo Garcia - Brand Partnership & Business Development Director
Noticias Telemundo Wins 2025 Walter Cronkite Award For Excellence In Political Journalism
Noticias Telemundo has been recognized with a 2025 Walter Cronkite Award for Excellence in Political Journalism for its primetime news special “100 Días de Trump.” The special, which aired in March, took an in-depth look at President Donald Trump’s first 100 days in office.
Five Consumer-Declared Trends Shaping Hispanic Holiday Shopping This Year
The U.S. consumer landscape is increasingly diverse, yet decision-makers risk missing critical opportunities when not all voices are represented. Hispanic Americans are among the fastest-growing demographics and are poised to significantly influence holiday spending this year. Eighty-five percent plan to shop for the holidays, and among them, as many as 71% say they have only done ‘a little’ shopping or haven’t started yet. This means now is a pivotal window for advertisers to reach this key segment before they finalize lists and check out.
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