Top News
Three Flags, One Beautiful Game!
100 days before World Cup 2026, Mexico, the U.S. and Canada offer brands a once in a lifetime chance to turn multicultural unity into more than a slogan. By Luis Miguel Messianu
When Cultural Icons Are Questioned, Brands Should Navigate Cesar Chávez Day with Courage and Care
When deeply troubling allegations surfaced about Cesar Chávez, a historic figure long viewed as a symbol of hope and social progress, many people, including myself, felt shock and disbelief. Now, as Cesar Chávez Day on March 31 approaches, brands and organizations are grappling with how to respond and what role they should play in recognizing this day. By Stephen Chávez, CEO, ChavezPR
Modern Measurement = Modern Media Decisions
Big move from Nielsen—but here’s why brands and agencies should actually care: Radio measurement is getting a long-overdue upgrade for how people live today. By Grace Agostino
John Sosa joins Talento Unlimited for NYLFF 2026 Sponsorship Team
Talento Unlimited announced an alliance with SOSA Consultancy, led by industry veteran John C. Sosa. The partnership combines Talento’s proven track record in authentic brand activations and measurable engagement with Sosa’s deep bicultural expertise servicing blue-chip brands across various categories and sectors. Together, they are redefining how brands connect with today’s premiere film festival platform, designing ambitious, culturally fluent experiences for the upcoming September 2026 event.
HMC HONORS THE HOME DEPOT AS 2026 HMC MARKETER OF THE YEAR
The Hispanic Marketing Council (HMC) has named The Home Depot as its 2026 Marketer of the Year, recognizing the brand’s strong engagement with the U.S. Hispanic market—demonstrated through culturally grounded strategy, creative excellence, and long-term investment. The award will be presented to The Home Depot Senior Vice President and Chief Marketing Officer Molly Battin at the 2026 HMC Annual Summit on April 23 in New York City.
MediaCo Alina names Falcón News Strategy Senior Advisor
MediaCo Holding Inc. announced the ongoing strategic work of Senior Advisor Alina Falcón with the company’s news leadership team as MediaCo continues to strengthen and expand its Spanish-language news operations across television, audio, digital, and streaming platforms.
Telemundo launches Café Golazo,
Telemundo announced Café Golazo, a new multi-city community conversation series debuting in Phoenix under its national sports impact initiative, Tu Momento. Tu Jugada., which champions the transformative power of sport to inspire character, teamwork, and leadership across communities nationwide.
El Quinto Partido to debut on Canela.TV
Canela Media announced the premiere of its new original series, El Quinto Partido (The Fifth Match) a Canela Deportes Original docu-series, premiering on May 15th, ahead of the biggest soccer event this summer.
The Quiet Retreat: Why Brands Are Still Investing in Multicultural Consumers, Just Not Publicly
Over the last year, I’ve noticed something interesting. Several brands have publicly scaled back, rebranded, or quietly dismantled their multicultural marketing efforts. Some announced it. Others simply removed the language from their websites, shifted titles internally, or reallocated visible budgets. And yet. Behind closed doors, those same brands are still investing in multicultural research. By Mario Xavier Carrasco - Multicultural Insights Leader @ ThinkNow
When Bad Bunny’s Half Time Show Doesn’t Feel Like “For You” But Having Arnold As Your “Neighbaaa” Does, And What It Means for Advertising
When Bad Bunny lit up the 2026 Super Bowl halftime show, the performance was vibrant, proud, and deeply rooted in Latin Caribbean culture. It reminded me of moments I’d experienced in San Juan (the music, the energy, the homes, the colors), but I still didn’t feel fully connected. It felt like watching someone else’s cultural celebration, impressive, but not mine. That moment reminded me how advertising works. By Edwige Winans - Multicultural Insights
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