Top News
U.S. Latino GDP surpasses Japan to become the World’s 4th largest GDP. Rapid growth pushes U.S. Latino GDP to $4.4 trillion in 2024. [REPORT]
According to the 2026 U.S. Latino GDP Report, set for full release in May, Latino GDP reached $4.4 trillion in 2024. The total economic output (GDP) of U.S. Latinos now represents the fourth largest GDP in the world. Already larger than India’s and Great Britain’s, as demonstrated in the 2025 report, the economic output of U.S. Latinos is larger than the GDP of Japan for the first time.
urVETTED launches to Bring Cultural Intelligence and Inclusion Validation to Marketing Performance
urVETTED, the gold standard in culture and inclusion validation, announced its launch, introducing a new category of cultural intelligence to help brands, agencies, and media companies better measure and connect with diverse audiences. Founded by industry veterans Carlos Santiago, Gilbert Davila, Lisette Arsuaga, and Karla Lucia the company introduces a data-led framework for evaluating creative, creators, media, and AI-generated content.
2025 State of Latino Entrepreneurship. [REPORT]
In its 11th year, the State of Latino Entrepreneurship (SOLE) Report examines the experiences, strategies, and operating conditions of Latino/a-owned businesses across the country. Drawing on data from the 2025 SLEI Survey of U.S. Business Owners, the report identifies key trends shaping today’s entrepreneurial landscape, including comparisons with White-owned firms. Based on input from more than 10,000 employer firms (defined as businesses with at least one paid employee beyond the owner), this report provides data-driven insights into similarities and differences in firms’ experiences, access to resources, and growth aspirations. It marks the first time the analysis integrates quantitative data and qualitative insights at this scale.
Teens’ Experiences on TikTok, Instagram and Snapchat. [REPORT]
Teens largely turn to TikTok, Instagram and Snapchat for fun and connection. But experiences around messaging, screen time and cyberbullying vary. And what teens say about how these sites impact their mental health
Celia Cruz enters the 2026 Rock & Roll Hall of Fame……
One of the best selling Latin artists of all time, Celia Cruz’s powerful music was the sound of freedom post-Cuban Revolution, shaping and popularizing the Afro-Cuban genre.
From Basement Windows to Boardrooms, Rossana Rosado’s Bronx Attitude Is a Masterclass in Rising Up
Long before she ever stepped into New York’s corridors of leadership, Rossana Rosado listened to the world from a Bronx basement apartment — absorbing its rhythms, its struggles and its stories through ground-level windows. That vantage point would shape her life — and her legacy.
Spanish Broadcasting System, Inc. promotes Richard D. Lara to Chief Operating Officer to Advance Strategic Execution and Operational Efficiency and continues as General Counsel
Spanish Broadcasting System announced the previously reported promotion of Richard D. Lara to Chief Operating Officer. Mr. Lara will also continue to serve as General Counsel.
Winning the Global Game: Why Multiculturalism is the New MVP in Sports Marketing
The United States society of today is not built from a singular culture. Rather, it’s evolved to become a mix of multiple cultures that all come together to create the American society. Over the last couple of years, there has been an increase in multicultural trends, traditions, and societal views in the United States due to the mix of different cultures that make up our country today. By Sofia Martinez - School of Communication, Florida State University
Jingles, rhyme, puns, wordplay.
When I started out in this racket in the mid-90s, we were more than just copywriters and art directors. By Gonzalo López Martí
2026 Digital Media Trends: Capturing always-on fandom between releases and seasons
There are audiences, and there are fans. Fans represent a segment of consumers seeking long-term, consistent relationships with the intellectual property, artists, teams, and franchises they love.1 And while the media and entertainment industry is largely optimized around moments—blockbuster movie premieres, live sporting events, video game releases, and TV season launches—fandom isn’t experienced on the same schedule. Fans are willing to move across formats, platforms, and experiences during those big moments and in the “off-season,” in search of a continuity that they can’t experience otherwise. These fans may be signaling that the off-season isn’t a lull; it’s an opportunity.
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