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Why Cultural Fluency Is the Industry’s Most Undervalued Growth Lever
As we enter 2026, marketing sits at a decisive inflection point. Economic pressure, unevenly governed AI adoption, political polarization, fragmented media, declining attention, eroded trust, and cultural whiplash are converging—reshaping not just how brands market, but why consumers choose to engage at all. Budgets are tighter. Performance is demanded across the full funnel. Speed and efficiency are prized. In some boardrooms, this pressure has triggered a retreat toward “safe,” generalized approaches. That instinct may feel comforting—but it is dangerously misguided. By Liz Castells-Heard, CEO, INFUSION by Castells
Striking findings from 2025
As we do every year, we’ve gathered data around some of the most pivotal news stories of 2025, including President Donald Trump’s return to the White House, the changing U.S. immigration landscape and the rapid rise of artificial intelligence worldwide.
WHEN THINGS ARE TOUGH, SOME CHOOSE KINDNESS
What is the mood of the market and what is the forecast for Multicultural Communications and the U.S. Hispanic Market in 2026? For the Multicultural ad shops out there, what awaits on the horizon?
The best wishes to all of you in the Holidays and the New Year!
The best wishes to all of you in the Holidays and the New Year!
A Record 159 Million Consumers Expected to Shop on Super Saturday
An estimated 158.9 million consumers plan to shop on the last Saturday before Christmas, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is up from 157.2 million shoppers last year and surpasses the previous record of 158.5 million in 2022.
A house built on culture: 30 years of Dieste.
Last week, we celebrated at Diesterday XXX. And it wasn’t just a celebration of longevity; it was a reminder of impact. But let me give you some context before we proceed. Diesterday is an event created by former members of the agency, primarily as an excuse to reconnect. To reminisce, tell stories, and honor key moments in Dieste’s history. But it’s more than just a reunion; this informal event is a testament to bonds built through shared work, ambition, and belief. Bonds that, over time, have only become stronger. By Aldo Quevedo - CEO, BeautifulBeast / Dieste, 1996–2012
How Hispanic Diversity Comes to Life During the Holidays
In mainstream U.S. culture, Christmas is often seen as a single event centered on December 25. For Hispanic communities across the United States, however, the holiday season extends over several weeks, influenced by country-of-origin traditions, migration histories, and the experiences of living in a multicultural society. By Maria Lucia Parra - I am a bilingual Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives, as “one size does not fit all”.
Latinos Drive Culture & Business
American culture -and American commerce -are shaped by Hispanics. Across every vertical, Latino leaders aren’t just participating in growth. They’re driving it. By Grace Agostino / Nueva Network
First-Time Moms With Bachelor’s Degrees More Likely to Be Married Than Those Without. [REPORT]
About a quarter (24%) of women who had their first child from 2020 to 2024 lived with an unmarried partner, up from around 17% in the early 1990s, according to a new U.S. Census Bureau report.
Canela Media earns 2025 Industry Recognitions for Innovation, Data Leadership & Audience Impact
Canela Media continues its momentum as one of the most innovative leaders in multicultural media, earning multiple major industry recognitions in 2025 across data, technology, streaming, and audience engagement.
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