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The best wishes to all of you in the Holidays and the New Year!
The best wishes to all of you in the Holidays and the New Year!
2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
2025 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
2025 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic TV Programming Report for our readers. Enjoy
The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]
The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity.
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
The War on Christmas?
I never thought I'd miss Americans arguing over how to be nice to each other during the holidays. By Ozzie Godinez - CEO at PACO Collective
What is the cost of cutting brand investment?
It's likely much higher than you think. By Kevin GoodwinKevin Goodwin - SVP of Strategy & Growth @ New Engen
Why Cultural Fluency Is the Industry’s Most Undervalued Growth Lever
As we enter 2026, marketing sits at a decisive inflection point. Economic pressure, unevenly governed AI adoption, political polarization, fragmented media, declining attention, eroded trust, and cultural whiplash are converging—reshaping not just how brands market, but why consumers choose to engage at all. Budgets are tighter. Performance is demanded across the full funnel. Speed and efficiency are prized. In some boardrooms, this pressure has triggered a retreat toward “safe,” generalized approaches. That instinct may feel comforting—but it is dangerously misguided. By Liz Castells-Heard, CEO, INFUSION by Castells
Striking findings from 2025
As we do every year, we’ve gathered data around some of the most pivotal news stories of 2025, including President Donald Trump’s return to the White House, the changing U.S. immigration landscape and the rapid rise of artificial intelligence worldwide.
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