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The Ten Principles of Roberto Madan -Lessons on leadership, resilience, and legacy from a century of life
In the world of Hispanic marketing, Roberto Madan was widely respected as one of the early figures who helped shape how a major American company engaged with the U.S. Hispanic market. At McDonald’s, he was more than a successful owner-operator. He was part of a small group of pioneering Hispanic leaders who helped the company understand that reaching Hispanic consumers required more than translating advertisements. It required cultural understanding, trust, and long-term commitment to a community that was rapidly becoming one of the most important forces in the American marketplace. The immmigrant Archive Project
La Opinion to celebrate 100 Years !!!!!!!
The icon Los Angeles Spanish-Language newspaper La Opinion will be celebrating 100 Years of service to the Los Angeles Hispanic Community. Felicidades. HispanicAd
A Jobless Boom – Anatomy of the jobless economic boom
Artificial intelligence will undoubtedly have a significant impact on the structure of the economy and the future of work. Much of the public conversation has focused on the risks of displacement, often framing the issue in binary terms: either AI augments labor or it replaces it. I suspect the reality will be more paradoxical. We may be entering a period of extraordinary economic growth alongside meaningful reductions in labor demand across large portions of the knowledge economy. In other words, a jobless boom. By Francisco (Tony) Navarro-Sertich - Driving AI & Agentic Platform Shifts
FOR THE CULTURE: How Multicultural Gen Z Creators Are Shaping Brand Narratives. [REPORT] – PART 4
We are excited to share our new five-part cultural intelligence report, The Omnicultural Series. This series explores the rise of the Omnicultural segment: who they are, how they behave, and, most importantly, what this evolution means for brands and business opportunities, along with other key insights shaping today’s cultural landscape.
Unlocking Latino Fandom for Brand Growth. [WEBINAR]
Latino audiences already sit at the center of U.S. soccer fandom, bringing higher avidity, deeper emotional investment, and stronger cultural connection to the game. As Hispanic influence and purchasing power continue to grow, understanding how this audience experiences the World Cup — and sports more broadly — is becoming a real brand advantage.
Audio today 2026 – How America listens. [REPORT]
In the era of constant digital scrolling and fragmented attention, it’s easy for marketers to be lured by the “new and next.” We often prioritize platforms based on how easily we can track a click, sometimes forgetting that ease of measurement doesn’t always equal effectiveness. While digital channels dominate the conversation, there is a legacy powerhouse that continues to outperform nearly every other medium in the one metric that matters most: actual human reach.
Marcelino Miyares: Cuban-American broadcaster, marketer, producer and professor dies in Miami
Marcelino Miyares, the Cuban-American entrepreneur who left an important mark among Latino residents of the burgeoning Chicago area, both through his pioneering, independent Channel 60 and his multicultural ad agency, O.M.A.R., died in Miami, Florida last week.
Pablo Rosas named Head of Strategy at MEL
Miami based MEL has announced that Pablo Rosas has joined MEL as Head of Strategy. As a great human who brings outstanding strategic chops to the agency, we have no doubt Pablo will be a big part of continuing to elevate the work we do for clients.
Censo Económico 2022: ¿Qué nos dicen los datos sobre Puerto Rico? [WEBINAR…. HOY]
El seminario web ofrecerá un panorama general del Censo Económico 2022 de las Islas territorios de los Estados Unidos, destacando los hallazgos clave para Puerto Rico. Los participantes explorarán los datos de manera descriptiva, incluyendo la cantidad de establecimientos, ingresos, empleados y nómina. La sesión también incluirá una breve explicación sobre los códigos NAICS y una demostración de cómo utilizarlos para buscar datos relevantes de los distintos sectores industriales. Se realizarán comparaciones con Censos Económicos de las Islas territorios anteriores para identificar tendencias y cambios en la economía de Puerto Rico. Los participantes obtendrán conocimientos prácticos sobre cómo acceder a los datos del Censo Económico. Miércoles 18 de marzo de 2026 Tiempo: 11:00 - 12:00 p.m. ET
Hispanic Sentiment Study 2025 – The Latina Edition. [REPORT]
This report represents a specific intersectional analysis derived from the 2025 Hispanic Sentiment Study. While the broader study examines the multifaceted experience of the Hispanic/Latino community in the United States, this "Latina Edition" provides a deeper dive into the specific lived experiences and sentiments of Hispanic women.
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