Top News
NBCUniversal Telemundo Enterprises and U.S. Soccer Extend Spanish-Language Media Rights Agreement Through 2030
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation are doubling down on one of the fastest-growing audiences in American sports, extending their Spanish-language media rights partnership through 2030 as the sport’s momentum accelerates ahead of a defining decade in the United States.
Jameson highlights Community & Connections behind Soccer Fan Culture
Jameson, the Official Whiskey of Major League Soccer (MLS), launched “It’s What You Bring,” the brand’s new platform that celebrates soccer fandom in all forms. Throughout the MLS season, and in advance of this summer’s global soccer tournament, “It’s What You Bring” will come to life through music, fashion, and community activations that honor how fans express themselves through the sport.
How Los Angeles fans Will Experience Global Soccer in 2026. [REPORT]
International soccer tournaments often appear as global spectacles on television. In reality, the fan experience is much more local, social, and layered with digital touchpoints. A new study conducted by ThinkNow among soccer fans in Los Angeles shows that anticipation is already high and that the event will unfold across multiple screens, platforms, and social spaces.
LATINATION MEDIA brings on Monica Collins as VP of Business Development to Drive Multicultural Brand Growth
LatiNation Media, the independent Latino-owned, English-language connected media network, has named multicultural media executive Monica Collins Vice President of Business Development. In the role, Collins will lead strategic partnerships and brand collaborations designed to help advertisers authentically connect with LatiNation’s bilingual and English-first Latino audiences. She will work across LatiNation’s LATV broadcast cable network, the LatiNation app, and its digital platforms.
The New Playbook for Reaching Latinx Sports-Viewing Fans
Horowitz Research’s latest findings highlight how Latinx audiences are engaging with sports, with streaming at the center of that experience.
Cultural Capability is Growth Architecture in Healthcare
The next competitive advantage in healthcare is bigger than better data. It is the interpretation and application of human context, and it is quickly becoming a balance sheet issue. Healthcare organizations are investing heavily in growth, access, digital engagement, and patient experience. Yet one of the most significant growth opportunities remains structurally underleveraged: the multicultural consumer. By Donnie Broxson - CEO & Cultural Intelligence Leader
Growing Up Between Two Worlds: What Healthcare Brands Need to Understand About Latino Youth and Mental Health
There’s a particular kind of pressure that comes with growing up Latino in the United States right now. You’re navigating a world that moves fast, looks different than our parents’ experience, and often sends mixed signals about who you’re supposed to be. At home, there may be an unspoken rule that you stay strong and keep moving forward. Outside, the conversation around mental health is louder than ever. And somewhere in the middle of all that, a lot of young people are quietly struggling. By Samantha Martinez - Account Supervisor, The Axis Agency
Salma Gottfried announces Retirement after more than 40 Years shaping Multicultural Advertising
After an extraordinary career spanning more than four decades, Salma Gottfried, Founder and Chief Brand Officer of BeautifulBeast, has announced her retirement, closing a chapter defined by leadership, creativity, and lasting impact on the advertising industry.
José Villafañe departs Nueva Network…….
José Villafañe has announced his departure as CEO of Nueva Network, the company owned by MLC Media and North Atlantic Media.
Finding Ourselves – Inside the Cuban Heritage Collection
Some stories are not found. They find us. I’ve come to believe that over a lifetime spent listening—to others, and eventually, to my own. I arrived in the United States from Cuba as a child, part of a generation carried across uncertainty with little more than what our families could hold onto—memories, values, fragments of a life left behind. Like many who came in those years, we moved forward quickly. We built lives, careers, families. We adapted. By Tony Hernandez - The Immigrant Archive
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