Top News
Spanish Broadcasting System (SBS ) Readies A Chapter 11 Bankruptcy Filing
Spanish Broadcasting System — the company founded in 1983 by Raúl Alarcón Jr. — has moved forward with a restructuring support agreement that sees it intend “to commence voluntary Chapter 11 cases” under U.S. bankruptcy code in a Delaware court.
Northgate González Market launches “FAMILIA FÚTBOL”
Northgate González Market is betting on something no brand can buy for the World Cup: CULTURE. With Familia Fútbol, the Southern California grocery chain is launching a fully integrated campaign built not on sponsorship rights, but on nearly five decades of connection with Latino families and fútbol fans. The campaign debuts April 8 across broadcast, streaming, and digital channels with activations running through the World Cup Final on July 19, 2026.
Great American Media partners with Minivela to develop and distribute Mmcro-drama slate for U.S. Hispanic and Latin American Audiences
Great American Media announced a micro drama development, distribution, and marketing partnership with Minivela, the first vertical shorts platform created specifically for U.S. Hispanic and Latin American audiences. The alliance will power the launch and expansion of Pure Flix Familia, a new Spanish-language and bilingual destination dedicated to faith- and family-centered storytelling, set to debut later this year.
What’s Broken in Hispanic/Latino Research and What It’s Costing Brands
Hispanic/Latino consumers are driving U.S. growth, but many research systems still flatten their complexity. Here’s where that breaks down and what that costs brands. By Marta Villanueva - President and Founder at NuThinking, Inc.
Missing Latino Culture Is Missing the Market
For decades, African Americans have shaped culture, driving trends, defining language, and setting the standard for what is considered cool. Today, we are seeing a meaningful shift. Latino culture is stepping into that same shared spotlight, not as a replacement, but as an equally powerful force shaping what comes next.
Sigma Audio Networks expands National Platform with Don Cheto and HOT 97 Mornings with Mero
Sigma Audio Networks, powered by MediaCo Holding Inc., announced a significant expansion of its national audio platform, adding two leading multicultural franchises: Don Cheto and HOT 97 Mornings with Mero.
National Pork Board enlists actor Paulina Chávez to Celebrate Pork’s Flavor, Cultural Roots Amongst Hispanic Gen Z, Millennials
The National Pork Board (NPB) announced the launch of “Explora Todo El Gusto Del Pork™,” a nationwide consumer brand campaign designed to drive long-term demand for pork by engaging Hispanic Gen Z and Millennial consumers, a segment that represents roughly 40% of the 68 million Hispanic population in the U.S., and one of pork’s most important and fastest-growing customer bases.
FOR THE CULTURE: How Multicultural Gen Z Creators Are Shaping Brand Narratives. [REPORT] – PART 5
We are excited to share our new five-part cultural intelligence report, The Omnicultural Series. This series explores the rise of the Omnicultural segment: who they are, how they behave, and, most importantly, what this evolution means for brands and business opportunities, along with other key insights shaping today’s cultural landscape.
Estamos Bien to Somos America: How Bad Bunny Elevated Culture as a Channel at the Halftime Show. [INFOGRAPHIC]
After months of spirited conversation and speculation, Bad Bunny’s performance at the Super Bowl LX’s halftime show made one thing clear: for brands to grow, they need to build relationships with the consumers of tomorrow today.
BeautifulBeast strengthens account leadership with Melisenda Barajas as Group Account Director
BeautifulBeast announced that Melisenda Barajas has joined the agency as Group Account Director, further strengthening the agency’s account leadership with a seasoned marketer known for strategic thinking, deep client empathy, and a proven ability to connect business goals with meaningful brand work.
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