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Spanish Broadcasting System, Inc. promotes Richard D. Lara to Chief Operating Officer to Advance Strategic Execution and Operational Efficiency and continues as General Counsel
Spanish Broadcasting System announced the previously reported promotion of Richard D. Lara to Chief Operating Officer. Mr. Lara will also continue to serve as General Counsel.
Winning the Global Game: Why Multiculturalism is the New MVP in Sports Marketing
The United States society of today is not built from a singular culture. Rather, it’s evolved to become a mix of multiple cultures that all come together to create the American society. Over the last couple of years, there has been an increase in multicultural trends, traditions, and societal views in the United States due to the mix of different cultures that make up our country today. By Sofia Martinez - School of Communication, Florida State University
Jingles, rhyme, puns, wordplay.
When I started out in this racket in the mid-90s, we were more than just copywriters and art directors. By Gonzalo López Martí
2026 Digital Media Trends: Capturing always-on fandom between releases and seasons
There are audiences, and there are fans. Fans represent a segment of consumers seeking long-term, consistent relationships with the intellectual property, artists, teams, and franchises they love.1 And while the media and entertainment industry is largely optimized around moments—blockbuster movie premieres, live sporting events, video game releases, and TV season launches—fandom isn’t experienced on the same schedule. Fans are willing to move across formats, platforms, and experiences during those big moments and in the “off-season,” in search of a continuity that they can’t experience otherwise. These fans may be signaling that the off-season isn’t a lull; it’s an opportunity.
Sueño Incompleto: A History of the Latino Wealth Gap in the U.S. [REPORT]
Latinos are central to the present and future of the U.S. economy. They account for nearly one fifth of the population, drive the vast majority of new workforce growth, anchor key industries, and contribute more than $4.1 trillion annually to the U.S. gross domestic product, an economy larger than that of most countries in the world. Yet these contributions have not translated into proportional financial security for Latino households.
Navigating the Future of PR, Marketing & Content Creation in 2026: Trends, Insights, and Predictions
As we move deeper into 2026, the landscape of PR, marketing, and content creation continues to evolve at a breakneck pace. From the integration of AI to shifting consumer behaviors and the rise of new media formats, staying ahead requires a strategic mindset and a willingness to adapt rapidly. By Shane Allen - Emmy® Winning Storyteller | Fortune 40 Full Funnel Marketing & PR Leader
Chiquis to Host Star-Studded 2026 Billboard Latin Women in Music, Airing Live on Telemundo April 23 at 9pm/8c
Telemundo and Billboard announced award-winning singer, entrepreneur, and 2025 honoree, Chiquis, as the official host of the fourth annual Billboard Latin Women in Music special, bringing her signature charisma and authenticity to this year’s celebration. The two-hour special will air live on Thursday, April 23 at 9pm/8c on Telemundo and will also stream live on Peacock and the Telemundo app.
Four Media Industry Leaders Partner to Launch ShowUp Studios
Four leading personalities in entertainment, music, and advertising —Mariano Chihade (Mandarina), Demián Falestchi (Kidscorp), Federico Lauría (DalePlay), and Carolina Lightcap (former Disney/Discovery)— are joining forces to launch ShowUp Studios, a new premium digital content studio and ecosystem for Gen Z, designed for YouTube, TikTok, and social platforms.
Nielsen appoints Roberto Ruiz to lead Measurement Science
Nielsen, an audience measurement and media intelligence company, announced that it has appointed Roberto Ruiz as its new Head of Measurement Science.
Teleonce appointment sof Ivelisse Cortés Kercadó as Digital Sales Manager
Teleonce announced the addition of Ivelisse Cortés Kercadó to its team of professionals as the new Digital Sales Manager.
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