#1, #2, #3 Most Listened To Spanish Radio Stations.
July 9, 2004
Spanish Broadcasting System, Inc. released highlights of its ratings results from the most recent Arbitron Report (Spring 2004) issued last week.
SBS stations are now the #1, #2 and #3 most-listened-to Spanish-language radio stations in America(1). This is the first known instance of the top 3 national rankings of any Arbitron format category being held by one company at the same time. In addition, WSKQ-FM, KLAX-FM and WPAT-FM each broke the one million listener level — the only Spanish-language stations to do so in the entire country.
In terms of specific Latin music genres, SBS stations now hold the top positions in the Tropical, Mexican Regional and Spanish AC formats with a commanding lead in total listeners among over 600 Hispanic-formatted stations throughout the country. On a total Cume basis (total number of separate individual listeners) SBS radio stations are heard by over 7 million people every week.
In addition to its Spanish-language rankings, SBS owns and operates the #1 ranked stations (in any language) in the nation’s two largest radio markets(2) and top-ranked morning shows (also in any language)(3).
Raul Alarcon, President and CEO of SBS, commented, “These impressive ratings achievements validate not only the importance of the U.S. Hispanic market, but also the superior position that SBS occupies in Spanish-language media. I am very proud of the performance of our unrivalled on-air talent and the entire SBS programming team.”
(1) WSKQ/New York; KLAX/Los Angeles; WPAT/New York – Arbitron Spring 2004 Report (12+ Cume Audience/Average Quarter Hour Persons)
(2) KLAX/Los Angeles; WSKQ/New York – Arbitron Spring 2004 Report (Mon-Sun, 6a-Mid, AQH Adults 25-54)
(3) WSQK/New York; KLAX/Los Angeles – Arbitron Spring 2004 Report (Mon-Fri, 6a-10a, AQH Adults 25-54)
