1 Million Hispanics Will Come of Age in 2015

Geoscape reported that over 993,000 Hispanics within the United States will turn age 18 in calendar year 2015; a monthly average of about 83,000. Hispanics will account for nearly 23 percent of all persons turning 18 within the United States.

This total represents a compelling fact that emphasizes the growing importance of the US Hispanic market as both consumers and potential new voters. Hispanics are the majority in 342 counties, representing 18 percent of the American population and totaling more than 56 million nationwide in 2014. Their relative youth, growing influence and buying power present compelling reasons for business strategists to redefine their priorities.

“We normally focus on clarifying business opportunities, but this fact makes connecting dots to politics and public opinion irresistible,” said Cesar M. Melgoza, CEO of Geoscape. “Anyone looking to distribute campaign funds towards increasingly influential constituents should take that number and run with it. The lifetime value of this voter is so large that it is presently immeasurable.”