10 things you might want to know about Baby Boomers.

Baby Boomers—those consumers born between 1946 and 1964—are more likely than the general adult population to vote, play the Lottery, do home remodeling or live in a household that owns/leases at least three vehicles, according to Mediamark Research Inc.’s BoomerView.

Asked about particular behaviors in the last 12 months, more than one-half of Boomers (55%) report that they voted in a federal, state or local election, almost one-third (30.8%) undertook a home remodeling project, and 41% say they played
the Lottery — making them 22%, 21% and 18% more likely than the general adult population to have engaged in these activities, respectively. Moreover, perhaps driven in part by Boomers’ relatively high incomes and wealth, 35.6% report they live in a household that owns or leases 3 plus vehicles.

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