11th Annual Ethnic Omnibus Returns Sept. 27-30 in Chicago.
July 16, 2004
Strategic Research Institute, a pioneer in executive intelligence on multicultural marketing and advertising, brings together an impressive line up of industry experts and thought-leaders to help leading brands seize the power of multicultural marketing at the 11th Annual Ethnic Marketing Omnibus, September 27-30, in Chicago.
Program highlights include:
— Strategic Synergies between the General Market and The Hispanic Market — Can They Co-Exist? By Dolores Kunda, Lapiz
— New Context for Advertising and Sponsorship — Beyond Ethnicity by Rich Luker Ph.D., Leisure Intelligence Group
— High-Powered Debate on Client Agency Relationships — Pitches & Searches led by Joanne Davis and featuring Deutsch Inc., MasterCard International, and others
— Victoria Vitarelli, Vice President, Global Marketing North America Brand Building and more
— Bill Imada Chairman IW Group Inc., and President of 3AF on Opportunities for Tapping Into Asian American Consumers in the Travel Industry
— Verdia Johnson, President Footsteps Group Inc., on Advertising Strategies To Tap into African American consumers
— Chiqui Cartagena, Columbia House, Club Latina and author of “Latino Boom”
— Juan Faura, President Cultura and author “The Whole Enchilada”
Top industry clients participating as well include: AARP; CVS; Columbia House; TelecomUSA; JossClaude; Motorola; Nickelodeon; Procter & Gamble; Unilever HPC; US Bank (SKYPASS VISA); and Wells Fargo.
FOR COMPLETE AGENDA AND REGISTRATION INFORMATION:
Online:
http://www.srinstitute.com/ApplicationFiles/web/WebFrame.cfm?web_id=223
E-mail: in**@sr*********.com
Phone: 888-666-8514