11th Annual Multicultural Media for a Multicultural America Forum.

Howard Horowitz, President of Horowitz Associates, has announced the return, for the 11th year in a row, of the Annual Horowitz Multicultural Media Forum in New York City. This year’s Forum will be held on Wednesday, March 16th at the Roosevelt New York Hotel on 45th Street and Madison Avenue.

The 11th Annual Horowitz Multicultural Forum is the venue for getting the latest research on the attitudes and behaviors of multicultural audiences especially as it applies to pay TV, broadband, and mobile platforms.  The Forum has become the signature event where programmers, advertisers, agencies, and pay TV companies discuss strategies for capturing and retaining audiences and subscribers in multicultural America.

The Forum will focus on leveraging culture to attract multi-ethnic audiences. “This year we will especially look at the role of social media, mobile apps, and interactive/enhanced TV services in gaining ‘share of culture’ among multicultural consumers,” said Adriana Waterston, Vice President of Marketing and Business Development at Horowitz Associates. Waterston adds, “We will also address new trends in programming for multicultural audiences, how to continue to sell pay TV services to multicultural homes and, using multiple platforms to keep consumers connected to your brand.”

For more information at http://www.multiculturalmediaforum.com