1/2 of Multi-Channel HHs have a DVR.

New consumer research from Leichtman Research Group, Inc. (LRG) found that 52% of households in the US that subscribe to a multi-channel video service have a Digital Video Recorder (DVR), compared to 4% of TV households that do not subscribe to a multi-channel video service. In addition, 43% of all households with a DVR now have DVR on more than one TV set. About 20% of all TV households now have DVR on more than one TV set, an increase from 6% five years ago.

The survey also found an increase in Netflix subscribers having a premium service (51% of Netflix subscribers who subscribe to a multi-channel video service this year vs. 43% last year, and 40% in 2010), and a decrease in those who would consider dropping a premium service because of Netflix (20% this year vs. 36% last year, and 32% in 2010).

Other related findings include:

71% of Telco video subscribers, 63% of DBS subscribers, and 42% of cable subscribers, have a DVR

81% with DVR on more than one TV set rate the service 8-10 (on a 1-10 scale with 10 being excellent) — compared to 73% with DVR on one TV set

70% of all digital cable subscribers have used VOD — compared to 58% in 2007, and 25% in 2004

Overall, 59% of digital cable subscribers, and 64% of Telco video subscribers, used on-Demand in the past month

68% of VOD users who also have a DVR agree (8-10) that their TV service is better because they have both VOD and DVR

26% of Netflix subscribers use Watch Instantly daily, and 59% weekly

79% of Netflix Watch Instantly users use it to watch movies and TV shows on a TV set

These findings are based on a survey of over 1,300 households throughout the United States, and are part of LRG’s study, On-Demand TV 2012: A Nationwide Study on VOD and DVRs. This is LRG’s eleventh annual study on this topic.

“The percentage of all TV households in the US with a DVR has essentially doubled over past five years, and DVR is functionality is expanding to more TV sets in the home,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Consumers are increasingly integrating DVR, as well as VOD and Netflix, on-Demand TV viewing into their TV viewing patterns.”

For more information at http://www.LeichtmanResearch.com