123 @ KBEH-TV In Los Angeles.
October 4, 2004
Spanish-language family channel KBEH-TV Channel 63 in Los Angeles announced that Monday, October 18, premiere of “123,” a daily two-hour program where enthusiastic audience members compete for cash prizes amid live music and dancing, according to Robert Behar, president and chief executive officer of KBEH-TV 63 parent company, Miami-based Bela Broadcasting, LLC.
Produced in Los Angeles, “123” is KBEH-TV 63’s first local as well as in-house production. The balance of KBEH-TV 63’s original programming is produced by TV Fiesta for Bela in Guadalajara, Mexico, Behar said.
In addition to family-friendly entertainment, “123” features interviews with area professionals to educate and empower the local Latino community. Beginning October 18, “123” will air Monday through Friday from 6 p.m. to 8 p.m. as part of KBEH-TV 63’s family block of programming.
Popular TV personality Jorge Elías is both host and producer of “123” for KBEH-TV 63. Twin 19-year-old models Marina and Fernanda Cárdenas accompany Elías on stage, as do dancers Francine Giraldo and Esti Asckenazi, and the “123” house band.
“We created ‘123’ to serve the local Latino community. We anticipate an immediate response to the show from both local Latinos and advertisers as a result of its high production values, family-friendly entertainment and thousands of dollars in giveaways,” Behar said.
