2% of Internet Population paying for 100% of Internet Content.
October 19, 2009
Only two in 100 people who browse the Internet actually click on the advertisements that fund websites, according to a new report by online ad network Chitika. The study, based on the actions of 86 million Internet users over a two-week period, helps illustrate the value of an individual “clicker,” and the vast business potential that remains untapped for website owners and advertisers alike.
During a two-week period in October, Chitika monitored ad clicks of a sample of 86,683,507 anonymous individuals throughout their 60,000+ publisher network to determine what percentage could be classified as “clickers.” During the two weeks focused on for this study, 1,863,710 of the anonymous individuals actually clicked on an ad at least once, for a 2.15% “clicker” rate.
Unique Users – 86,683,507
Clickers – 1,863,710
Non-Clickers – 84,819,797
For more information at http://chitika.com
