2008 Ad Growth forecast … by Coen.

In 2008, we look for stronger U.S. ad growth because of above-average extra demand. In the opening quarter of the year the super Bowl, which is a highly desired advertising vehicle, should post revenues above last year’s level; the new schedule of the political primaries will probably help to keep the prices up for most months in the first half of next year; the Beijing summer olympics should lead to extra spending for special olympic promotion tie-ins during the summer quarter; and by early fall, election advertising will pick up significantly to help lift ad demand in many media during most of the second half of 2008. Universal McCann’s Bob Coen details his predictions for 2008.

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