2009 New York Yankees Official Team Publications.

Playmakers Media, the exclusive ad sales agent for the Yankees Official Team Publications, will offer your company two special advertising opportunities for 2009 that have a Hispanic focus:

1) Yankees En Espanol ˆ This is a 30 page special section within the 2009 Official Yankees Yearbook that will be 100% written in Spanish. The 2009 Official Yankees Yearbook is sold at the Stadium for all 81 home games (though published once a season), through the New York Yankees subscription line: (800) GO-YANKS, and on newsstands in the tri-state area.

This commemorative publication will be filled with 60 pages dedicated to the New Yankee Stadium, along with player and coach bios, tributes to the legends of past and never before seen photographs. The special Spanish Language Section of the Yearbook will mirror the exclusive new Yankee Stadium Guide.

The Yearbook delivers season long exposure from April through September and is a true collector‚s item. Your ad can be placed upfront within this very special section and can English, Spanish or Bi-Lingual in nature.

2) La Esquina Latina ˆ This is a special department featured every month in Yankees Magazine, the official game day publication of the New York Yankees. La Esquina Latina is a Hispanic based section that highlights Yankees activities in the Latin community each and every month. Your ad can be positioned opposite this feature page every month and can be English, Spanish or Bi-Lingual in nature.