2010 FIFA World Cup Mexico vs. Argentina match highest viewership in Spanish-Language TV history.

The 2010 FIFA World Cup match-up between Mexico and Argentina delivered the highest viewership ever for Univision, attracting over 9.3 million Total Viewers 2 plus (9,362,938) who watched the event. The match exceeded the performance of all previous programs in the network’s history, regardless of genre, and is the single most watched telecast in the history of Spanish-language television in the United States. Univision’s broadcast of Mexico vs. Argentina also registered impressive audience levels across all key demos, attracting over 5.5 million Adults 18-49 (5,589,239), over 3.3 million Adults 18-34 (3,318,956) and more than 4 million Persons 12-34 (4,192,631).

Locally, of all the 2010 FIFA World Cup matches broadcast to date on any network, Univision stations’ coverage of Mexico vs. Argentina attracted the highest viewership for the tournament thus far in key demos and markets across the nation, including Los Angeles, Miami, Houston and Dallas among Total Viewers 2 plus, Adults 18-49, Adults 18-34 and Persons 12-34. Additionally, regardless of language, Univision stations’ coverage of the Mexico vs. Argentina game was the #1 program of the week in Los Angeles, Miami, Houston and Dallas among Total Viewers 2 plus, Adults 18-49, Adults 18-34 and Persons 12-34.