2010 Online Holiday Shopping Report.

Kenshoo announced the release of the Kenshoo 2010 Online Holiday Shopping Report.

Kenshoo’s digital marketing software is used by five of the top ten U.S. retailers and drives more than $15 billion in online sales for its customers from over $1 billion in annual advertising spend.

This report is based on the newly created Kenshoo U.S. Retail Index that will serve as a barometer for examining online holiday shopping trends. By showing how a cross-section of Kenshoo retail customers are investing and profiting from Internet advertising during the peak shopping season, this report delivers insights into the state of the U.S. economy and provides benchmarks for marketers to improve performance.

The Kenshoo 2010 Online Holiday Shopping Report breaks down the 26 day period from November 4th through November 29th and isolates performance on Thanksgiving Day, Black Friday, and Cyber Monday.

Key findings in the report include an increase of 31% in year-over-year search advertising budgets for the holiday season to date as well as 83% more online sales transactions and a 60% lift in total online sales revenue.

The report covers six key trends identified by analyzing the data from the Kenshoo U.S. Retail Index:

1. The Holiday Shopping Season is Starting Earlier
2. Online Shoppers are More Responsive to Paid Search Advertising
3. Consumers are Buying More Often With Smaller Basket Sizes
4. Paid Search Advertisers Have Increased Effectiveness
5. Thanksgiving is Now “Cyber Kickoff Day”
6. Competition for Retailers Peaks on Cyber Monday

“As more and more holiday shopping is conducted online, the dynamics of paid search marketing and online advertising have changed dramatically,” said Aaron Goldman, Chief Marketing Officer at Kenshoo. “To capture share of mind and wallet, advertisers must start the planning process early and build in flexibility to react to market conditions. By focusing on relevancy, experimenting with merchandising, and leveraging advanced bid algorithms, retailers can approach online advertising with confidence.”

To download report CLICK on link below;
http://www.Kenshoo.com/HolidayReport>