2010 Prospects for Media, Marketing Services and Digital Media Mergers & Acquisitions.
February 4, 2010
Expectations for M&A activity and key trends affecting media, marketing services and information businesses.
Themes that emerge from this year’s survey include:
M&A activity is expected to rebound as buyers are faced with a wide array of acquisition opportunities and look to use excess cash.
Differing views of executives show more optimism in marketing services than media, perhaps a reflection of digital media’s continuing disruption of the industry.
Evolving mobile and social media/ marketing offerings are considered to be important growth opportunities in 2010.
Potential capital gains tax increase may be a catalyst for sellers to go to market in 2010.
To download report CLICK on link below:
http://www.admediapartners.com/research_and_commentary/industry_surveys/pdf/2010_Prospects_for_Media_Marketing_Services_and_Digital_Media_Mergers_and_Acquisitions.pdf>
