2011 Digital Marketer Benchmark & Trend Report

Experian Marketing Services announced the release of the 2011 Digital Marketer Benchmark and Trend Report. Now in its third year, the report is a go-to resource for the insights marketing executives need to stay in front of consumer trends.

The data reveals two key themes that digital marketers need to consider this year: proactively responding to consumer concerns about economic uncertainty and developing multichannel engagement that impacts the bottom line. The annual Digital Marketer Benchmark and Trend Report combines the latest consumer research with anticipated future trends to offer digital advertising and marketing recommendations designed to help companies more effectively target and engage consumers. The report includes data-driven insight on key digital-marketing channels, including email, digital advertising, mobile, search, online communities and social media.

Key findings from the 2011 Digital Marketer Benchmark and Trend Report include:

* Combining social media and email increases consumer response; an Experian CheetahMail study found that emails with the word Facebook in the subject line had 5 percent higher total clicks and 10 percent higher unique clicks than other promotional mailings from the brands
* Consumers are most likely to open emails containing promotions and coupons
* More than one-quarter of the American population has little or no credit
* Seventy-three percent of adults compare prices online before making a purchase
* Consumers are adopting mobile shopping at a slow but steady rate; the most popular mobile shopping activities include checking prices and using comparison-shopping apps
* The mobile market is growing rapidly, with spend in the channel expected to approach nearly $3 billion annually by 2014

“This year’s Digital Marketer Benchmark and Trend Report is a must-read for business leaders as they formulate and evolve their efforts to engage customers across all marketing channels,” said Matt Seeley, president, Experian Marketing Services. “The depth of data and insight in this year’s report is essential to setting a benchmark for success by maximizing digital-marketing strategies and return on investment in 2011.”

To download the full report CLICK on link below;
http://www.experian.com/marketing-services/register-2011-digital-marketer-preview.html>