2012 HispanicAd.com Account Planning Excelencia Winners.

Winners of the HispanicAd.com 2012 Account Planning Excelencia (HAPE) awards were announced at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday May 3, 2012.

The judges for this year’s competition were:

Ken Muench – SR VP Director of Strategic Planning – Draftfcb Orange County – – President of the Jury
Carlos Arcos – Director of Strategic Planning – la comunidad
Carlos Boughton – Senior Brand Director – Heineken
Ramon Valadez – Director of Strategic Planning – Casanova Pendrill
Norberto (Norbi) Zylberberg – VP, Group Creative Director – LatinWorks

This year’s winners are:

Best Strategic Thinking for the introduction or repositioning of a product or service


Client: Toyota Motor Sales / Toyota Care
Agency: Conill
Planner: Dania Aguayo


Client: Proctor & Gamble / Clear Blue
Agency: Lapiz
Planners: Ana Maria Matta and Brenda Martinez

Honorable Mentions

General Mills / Fun da-middles – Casanova Pendrill
McDonald’s – Mango Pineapple Fruit Smoothie – ALMA

Best Strategic Thinking in the creative development for a product or service


Client: State Farm / Insurance
Agency: ALMA
Planners: Virginia Reyes


Client: Mars/Wrigley – Starburst
Agency: Latinworks
Planners: Juan Mantilla

Best Strategic Thinking in the development of an integrated communications plan


Client: Toyota Motor Sales / Camry
Agency: Conill
Planners: Nic Conniff


Client: California Milk Processor Board / Milk
Agency: Grupo Gallegos
Planners: Gustavo Razzetti, Danny Gonzalez , Lindsey Summers

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