2012 HispanicAd.com Media Planning Excelencia Winners.
April 7, 2012
HispanicAd.com announced the winners of the 2012 Excelencia Media Planning Awards (HMPE) at a luncheon during Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday May 3, 2012.
HispanicAd.com presented awards for the best media plans in nine categories as well as the “Gran Plan”.
The judges for this year’s competition were:
Brett Dennis – Chief Media Communications Officer – Conill
Enrique Dussan – VP, Media Services – República
Roxane Garzón – Media Director – Casanova Pendrill
David Queamante – VP, Touchpoint Integration – Creative Civilization
Claire Zaldivar – Associate Media Director – Zubi Advertising
This year’s winners are:
Best Plan using Branded Entertainment/Content Integration
Agency: Zubi Advertising
Client: JP Morgan Chase
Product: Chase Consumer Banking
Media Director: Isabella Sanchez
Associate Media Director: Jany Borges
Media planner: Lina Roitman
Honorable Mention
Toma Leche – Grupo Gallegos
Valvoline – Grupo Gallegos
Best Plan using Digital Media
Agency: Starcom MediaVest Group
Client: Heineken USA
Product: Heineken 2011
Digital Director: Kyung Kim
Digital Team: Marisol Rosado / Jennifer Weiss / Tracy Decker
Honorable Mention
Ford – Zubi Advertising
Kraft Foods – ComidaKraft.com – Starcom MediaVest
Kraft Foods – Oscar Meyer Deli Fresh – Starcom MediaVest
Best Plan using Direct Response
Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Focus
Media Director: Isabella Sanchez
Associate Media Director: Vanessa Lizama
Media Planner: Jennifer Hernandez
Best Integrated Plan
Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Fiesta
Media Director: Isabella Sanchez
Associate media Director: Vanessa Lizama
Media Planner: Jennifer Hernandez
Honorable Mention
Heineken / Grammys – Starcom MediaVest
SC Johnson / Glade – Zubi Advertising
MillerCoors – Bromley – MC Media
Best Plan using Magazines
Agency: Zubi Advertising
Client: JP Morgan Chase
Product: Chase Business banking
Media Director: Isabella Sanchez
Associate media Director: Jany Borges
Media Planner: Lina Roitman
Best Plan using Newspaper
Agency: Zubi Advertising
Client: American Airlines
Product: American Airlines
Media Director: Isabella Sanchez
Associate Media Director: Claire Zaldivar
Media Planner: Jennifer Rodriguez
Honorable Mention
MillerCoors – Bromley – MC Media
Best Plan using Out of Home
Agency: Starcom MediaVest Group
Client: Kraft
Product: Oreo
Media Director: Cristina Martinez
Media Planner: Carolina Palomino
Media Buyer: Adriane Genova
Honorable Mention
American State Bank – Creative Civilization
Best Plan using Radio
Agency: Zubi Advertising
Client: S.C. Johnson
Product: Glade
Media Director: Isabella Sanchez
Associate Media Director: Claire Zaldivar
Media Planner: Jennifer Rodriguez
Honorable Mention
Kraft Foods / Kool-Aid – Starcom MediaVest
Best Plan using Television
Agency: Starcom MediaVest Group
Client: Heineken USA
Product: 2011 Latin Grammy’s
Media Director: Tracey Decker
Media Planning Supervisor: Jennifer Weiss
Media Planner: Marisol Rosado
Media Buyer: Jeanette Millan
El Gran Plan
Best Integrated Plan
Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Fiesta
Media Director: Isabella Sanchez
Associate media Director: Vanessa Lizama
Media Planner: Jennifer Hernandez
