The 2012 Top 50 Most Valuable Latam Brands. [REPORT & INFOGRAPHIC]

The 2012 Top 50 Most Valuable Latam brands total $135.7 billion in value, each are leaders in their country markets, often serve multiple local country markets, and some operate globally. Latam’s largest markets, Brazil and Mexico, produce the greatest number of high-value brands, but smaller economies also are well represented.

Throughout Latin America, brands are rising in value and importance. High-value brands are present across most categories. Some are government owned or controlled, as often is the case in fast growing markets. Many result from entrepreneurial vision, risk and energy.

Half of the Top 50 are either retailers or financial institutions, reflecting the central role of those categories in Latin American societies. These two categories, along with the communication provider category, account for one-third of brands in the top 50.

Although appreciating in value, the Latam brands are not yet valuable enough to appear in the BrandZ Top 100 Most Valuable Global Brands ranking – with two exceptions: the Brazilian oil and gas company Petrobas ranks 75 in 2012 Top 100 and Telcel, Mexico’s telcom, ranks 97. Several Latam brands appear among the BrandZ global leaders in their respective categories, however. Three of the Top 10 brands in the beer category are Latin American: Corona of Mexico, and the Brazilian brands Skol and Brahma. Skol and Brahma are owned by AB-InBev, the world’s largest brewer, demonstrating the engagement of multinationals in Latam.

To download infographic CLICK on link below;
http://www.millwardbrown.com/Libraries/Optimor_BrandZ_Files/2012_BrandZ_LATAM_Infographic.sflb.ashx>

To download chart CLICK on link below;
http://www.millwardbrown.com/brandz/2012/LATAM/Documents/2012_BrandZ_LATAM_Top50_Chart.pdf>