Fox Hispanic Media (FHM) unveiled several exciting announcements during an Upfront event held at Lincoln Center’s Alice Tully Hall from its portfolio of four high-quality Spanish-language networks and their digital complements, including: FOX Deportes, Nat Geo Mundo, MundoFox and the newly re-branded FOX Life. Formerly Utilisima, FOX Life is a new lifestyle cable network with extensive content.
The event included presentations from top executives from each network: FOX Deportes, the No. 1 sports brand among Latinos; Nat Geo Mundo, the fastest growing cable channel of the year; MundoFox, the new broadcast network from FOX; and Utilisima, which later this year will become FOX Life.
On hand to celebrate this exciting group of networks were on-air personalities such as: Mario Lopez, Oscar De La Hoya, Barbara Mori, Marlon Moreno, Lorena Garcia, Cesar Millan, Marco Antonio Regil, Dana White, Jaime Mayol, Cristina Umaña, Jason Silva, Aric Almirola, Luz Blanchet, Rolando Nichols, Aquiles Chavez, Rubi Molina, Aaron Sanchez and Shaira.
As the Latino marketplace continues to rapidly expand, Fox Hispanic Media recognizes the need for more choice in Hispanic Television. The network underscored its unique combination of local and international assets, coupled with avant-garde sensibility of FOX, to help their advertising partners break through the clutter and generate a genuine connection through quality content.
“We take a total market approach as we work together daily across the FOX portfolio of networks to create and deliver intelligent and seamless media solutions resources to reach that evolving consumer,’” said Tom Maney, Executive Vice President, Advertising Sales, Fox Hispanic Media. “Our track record of being leaders and innovators is part of the DNA here at FOX. Collaborating, building and creating, bringing you choice and great value…No one else in media, General Market or Hispanic, can offer what we can at FOX.“
Upfront attendees learned about the vision and ongoing programming priorities for each of the four Fox Hispanic Media networks. This season, each of the networks will bring even more of the best high quality sports and entertainment programming.
FOX Deportes was the No.1 U.S. Latino sports network in 2012 and continues to dominate the competition. As the leader in Spanish-language sports media, FOX Deportes offers the biggest, exclusive live sports events where multicultural and multigenerational Latinos can connect through their passion for sports. In 2013, FOX Deportes’ strategy is Expansion and Evolution to target U.S. Latinos who are becoming THE New Face of America, today and tomorrow. If U.S. Latinos are the New Face of America, then FOX Deportes is the New Face of Sports.
FOX Deportes will continue to own the exclusive Spanish-language rights of the premium soccer tournaments, including UEFA Champions League, Copa Libertadores and Copa Sudamericana. Beyond soccer, the network has reinvested in Major League Baseball, airing more live regular season games and continuing as the exclusive Spanish-language home of the All-Star Game, American League Championship Series and World Series; in addition to its exciting investment in Golden Boy Promotions Boxing, UFC® and NASCAR in 2013.
Beyond the network’s premiere and exclusive event portfolio, original programming defines the brand and voice. The network’s leading franchise news and commentary shows, “Central Fox” and “La Ultima Palabra,” continues to experience phenomenal momentum and the highest news and soccer talk viewership in history, while boasting more than 2,100 hours of live and exclusive programming.
Nat Geo Mundo
Only two years after its 2011 launch, Nat Geo Mundo has succeeded in being the fastest growing Spanish Language cable network of the year. While many Spanish-language networks simply translate English-language content for a Spanish-speaking audience, Nat Geo Mundo offers a variety of unique programming for U.S. Hispanic families. Targeting the bilingual and bicultural audience, Nat Geo Mundo demonstrates it knows Hispanics and knows TV. Through programming from the National Geographic Channel in Latin America that has never aired in the U.S., as well as newly commissioned and acquired original series and specials, complemented by National Geographic Channel favorites repurposed for a Hispanic audience, the network continues to demonstrate a keen understanding of its educated and discerning audience.
Nat Geo Mundo delivered the No.1 Spanish-language cable program to adults (18-49) in Q1 of this year. Some highlights of great programming include, original series such as “Cargas Imposibles” and “Gente Unica” celebrating the incredible in aviation and in people, respectively; Cesar Millán’s spin-off of “The Dog Whisperer”, “Leader of the Pack”; and old favorites such as “Tabú Latin America,” the highest-rated original factual series in Latin America’s history.
Launched last fall, MundoFox is a U.S. Spanish-language broadcast network catering to the burgeoning U.S. Hispanic market. Headquartered in Los Angeles, the network is a joint venture between Fox International Channels (FIC) and the RCN Television Group (RCN) that aims to bring American Latinos choices with their programming offering.
MundoFox has announced a supercharged, consistent content pipeline which will include original high-quality dramas all year round. The network introduced a mix of 20 new and returning series, comprised of ten new RCN original productions including the anticipated “El Capo 3” and the remake of all-time novela success from Betty la Fea’s (Ugly Betty) creator, Fernando Gaitán, “Café con Aroma de Mujer.”
The network also announced the summer premiere of “El Factor X,” the original Spanish-language version of the worldwide phenomenon “The X Factor,” where U.S. Hispanic viewers will help choose the next young Latino superstar or breakout music group.
MundoFox will also offer two television events produced out of Mexico, “Amor con Angel” which brings to life a beloved icon: Cantinflas and “El Capitán,” an adventure series that tells the compelling story of Carlos Camacho starring renowned Mexican actor Humberto Zurita. American Latinos can expect to see a robust weekend slate with new shows including FX’s “The Bridge” with Oscar-nominated actor Demián Bichir, boxing docu-drama “The Golden Boys” by executive producers Mario Lopez and Oscar de la Hoya, the highly expected return of superstar Bárbara Mori to television with “Luna,” and an all original comedy “Familia en Venta” with Roselyn Sánchez and Carlos Espejel. The network also announced an exclusivity deal with popular Mexican TV personality and host of the network’s U.S. based show “Minuto Para Ganar,” Marco Antonio Regil, as MundoFox’s new exclusive screen ambassador.
At the end of 2013, Utilisima will transition to FOX Life, which represents not only an evolution, but the opportunity to offer even more content to the affiliates and to viewers. This transition will leverage the best lifestyle programming, taking FOX´s international recognition to the next level. FOX Life has been FOX’s lifestyle brand around the world for over eight years. Available in Europe and Latin America, it is now coming to Latino families in the US, offering more choices to Hispanic women.
All programming will continue to air 100% in Spanish, including original productions, acquisitions and dubbed content. FOX Life will keep its current programming, including the eclectic mix of international and local entertainment, lifestyle and reality programming, designed to match the modern woman, but keeping Utilisima’s quality and feminine sensibility. Some of its top-rated and fan favorites, include “Hola Martin,” “Tu Vida Mas Simple,” “Luz En Casa,” “Aaron Loves New York,” “Sazon con Lorena”, “Aquiles en Houston” and “Motochefs,” among others.
FOX Life´s original content will continue to be produced by FOX Toma 1, FIC´s non-scripted content production house, based in Buenos Aires, Argentina. Utilisima’s evolution to FOX Life in the U.S will also maintain its talent to elevate the established personal connection with the U.S. Hispanic audience. Utilisima currently reaches out to more than 56 million people across 18 territories in Latin America, and the U.S.