2013 HispanicAd.com Media Planning Excelencia Winners.
March 30, 2013
HispanicAd.com announced the winners of the 2013 Excelencia Media Planning Awards (HMPE) at a luncheon during Association of Hispanic Advertising Agencies (AHAA) annual conference in Miami, FL on Monday April 29, 2013.
HispanicAd.com presented awards for the best media plans in nine categories as well as the “Gran Plan”.
The judges for this year’s competition were:
Donald Davis – Director of Media Services at d exposito & partners
Yousef Kattan Fernández – President/CEO of TruMedia
Angelica Posada – Media Director at Acento Advertising
Andreea Redis – Coste – VP Media Director of MGSCOMM
Mike Torres – VP, Connections Director at MV42
This year’s winners are:
Best Plan using Branded Entertainment/Content Integration
Agency: Starcom Mediavest Group
Client: Proctor & Gamble
Product: COVERGIRL
Media Director: Alicia Ovadia
Media Planner: Qyana Agina
Media Buyer: Lauren Barish
Honorable Mention
Amway – d exposito & partners
Allstate – Tapestry
Ford Motor Co. – Zubi Advertising
Best Plan using Digital Media
Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Fusion
Media Director: Isabella Sanchez
Associate media Director: Mike Roca
Sr. Media Planner: Jennifer Hernandez
Jr. Media Planner: Maria Gutierrez
Honorable Mention
Pork Board – Bromley
Trident – Starcom MediaVest Group
Best Plan using Direct Response
Agency: Hispanic Group
Client: Dish
Product: DishLATINO
Media Planner: Mariajose Gensollen
Media Buyer: Mariajose Gensollen
Honorable Mention
Avon – Starcom MediaVest Group
Best Integrated Plan
Agency: Zubi Advertising
Client: JP Morgan Chase
Product: Chase Liquid
Media Director: Isabella Sanchez
Associate Media Director: Jany Borges
Media Planner: Lina Roitman
Media Buying Supervisor: Kathy Bonilla
Honorable Mention
T-Mobile – Conill
Heineken – Starcom MediaVest Group
Best Plan using Magazines
Agency: Starcom MediaVest Group
Client: Proctor & Gamble
Product: P&G Beauty Scale and Orgullosa
Media Director: Elena Figueroa
Media Planner: Monse Moreno
Media Buyer: Crystal Levandowski
Honorable Mention
Ford Motor Co. – Zubi Advertising
Best Plan using Newspaper
Agency: Havas Media
Client: MundoFOX
Product: Network Launch
Media Director: Ronald Mendez
Media Planner: Raymond Mounier
Media Buyer: Raymond Mounier
Honorable Mention
JP Morgan Chase – Zubi Advertising
Best Plan using Out of Home
Agency: Conill
Client: Toyota
Product: Prius
Media Director: Robert Spallone
Media Planner: William Fonseca
Media Buyer: Elizabeth Sanchez
Honorable Mention
LAN Airlines – Hispanic Group
Indio Beer – Starcom MediaVest Group
Best Plan using Radio
Agency: Starcom MediaVest Group
Client: Kraft
Product: MiO
Media Director: Cristina Martinez
Media Planner: Monica Nunez
Media Buyer: Jessica Roman
Honorable Mention
Post / Honey Bunches of Oats – Starcom MediaVest Group
Best Plan using Television
Agency: Conill
Client: Toyota
Product: Camry
Media Director: Robert Spallone
Media Planner: Sal Huertas
Media Buyer: Olivia Zaldivar
Honorable Mention
Ford Motor Co. – Zubi Advertising
Wendy’s Restaurants – Starcom MediaVest Group
El Gran Plan
Best Plan using Digital Media
Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Fusion
Media Director: Isabella Sanchez
Associate media Director: Mike Roca
Sr. Media Planner: Jennifer Hernandez
Jr. Media Planner: Maria Gutierrez
