2014 U.S. Digital Future in Focus [WHITEPAPER]

comScore, Inc recently published its 2014 U.S. Digital Future in Focus white paper. The report provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social media, video, advertising, search and e-commerce. Furthermore, it examines what insights can be gathered from these trends and what that means looking forward to the year ahead.

Key topics covered in the 2014 U.S. Digital Future in Focus report include:

    The implications of a multi-platform majority
    The continuing disruption of mobile in all facets of digital media
    How social is monetizing its enormous mobile audiences
    The resurgence of online video and measurement across all screens
    Issues of ad viewability and how to improve ad performance on mobile
    How search engines are differentiating themselves from the competition
    The continued growth of digital commerce and emergence of mobile commerce

To download whitepaper CLICK HERE.