2015 U.S. Mobile App [Report]

September 23, 2015

comScore, Inc. published The 2015 U.S. Mobile App Report. The report provides detailed data and in-depth insights on the medium that now drives the majority of digital behavior in the U.S.

Some key topics covered in the report include:

  •     The implications of mobile apps’ growing share of digital media usage time
  •     Comparisons of apps to the mobile web in terms of audiences and engagement
  •     The value of the smartphone home screen, how users interact with it, and other consumer habits on their mobile devices
  •     Deep dives into some of the fastest growing apps, such as Snapchat, Tinder, Uber, Timehop and Fitbit
  •     The key role of social and entertainment apps, and how they account for the majority of users’ app engagement
  •     The top apps among Millennials, and this age group’s disproportionately large contribution to smartphone app usage
  •     The effectiveness of mobile advertising, including new research on native in-app video ads

To download report CLICK HERE.

 

 

 

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