2020 Best Practice Guidelines for Agency Search Consultants [REPORT]
August 11, 2020
The following is republished with the permission of the Association of National Advertisers. Find this and similar articles on ANA Newsstand.
Agency search consultants can provide a valuable service to marketers and agencies by running a well-structured agency review. This guide provides the industry with ten Best Practice Guidelines for agency search consultants, with the goal of creating an environment where all parties are clear about the role of search consultants in the agency search process. These best practices have been endorsed by the 4A’s and the ANA in an effort to align the interests of marketers and agencies around agency searches and make the process clear and beneficial for all parties.
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Source
“Best Practice Guidelines for Agency Search Consultants.” ANA and 4A’s, 2020.
