2022 Guide to In-Game Advertising Trends [INFOGRAPHIC]
May 12, 2022
Consumer Acquisition published an infographic featuring insights on in-game advertising trends, including different formats that are more powerful when used together and the market growth for in-game advertising. In-game advertising has proven benefits for advertisers seeking contextual placement, brand-safe environments, and captive audiences. Setting aside “gamer” stereotypes, mobile games appeal to hugely diverse audiences and offer marketers an increasingly flexible environment to reach them.
Rewarded Video Ads:
- 76% of millennials prefer opt-in rewarded video over interstitials
- 74% of high-income users prefer opt-in rewarded video over interstitials
- 77% of players are willing to watch an ad to receive a discount from a retailer
Interstitial Ads:
- 18X higher CTR than banner ads
- 76% of ads players see in a game
Playable Ads:
- +30–40% retention from players that install from ad
- -2X CPI reduction compared to other formats
Offerwalls
- +114% revenue combining offerwall with rewarded video over rewarded alone
- 45% of offerwall users would stop playing a game if offerwall were removed
