2023 LDC U.S. Latinos In Media [REPORT]

The Latino Donor Collaborative has been tracking U.S. Latino representation in shows and films since beginning this longitudinal report in 2018. This benchmark provides an opportu nity for media platforms to grow, assess their strategies, and fill their companies’ gaps in Latino representation.

Unfortunately, this report confirms there has been no significant increase in U.S. Latino representation in shows and films during the past six years, which is a HUGE business blind spot. As  U.S. Latinos continue to grow, the gap between their economic importance and their absence from the entertainment industry is leaving profitable opportunities on the table.

The percentage of U.S. Latino leads in shows is basically invisible; it moved only slightly from 2.6% in 2022 to 3.3% in 2023, a significant contrast against the proportion of Latinos in the U.S. population (19.1%)1 (Table 3.1).   In films, Latino leads remained severely underrepresented.

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