30% of Americans Consult Astrology, Tarot Cards or Fortune Tellers [REPORT]
May 23, 2025
Over the past decade, media reports have described rising popular interest in New Age practices such as astrology, tarot card reading and fortune-telling. These practices are frequently associated with young people, and they have developed their own social media cultures on TikTok and other platforms, especially during the period of social distancing brought on by the COVID-19 pandemic. So, how popular are these practices, and why do Americans engage in them?
A fall 2024 Pew Research Center survey finds that 30% of U.S. adults say they consult astrology (or a horoscope), tarot cards or a fortune teller at least once a year, but most do so just for fun, and few Americans say they make major decisions based on what they learn along the way.
To download report, CLICK HERE.
https://www.pewresearch.org/wp-content/uploads/sites/20/2025/05/PR_2025.05.21_astrology-tarot-cards-fortune-tellers_report.pdf
