360i Social Marketing Playbook.
September 5, 2009
Written by marketers for marketers—including an introduction by IAB President & CEO Randall Rothenberg—the 360i Social Marketing Playbook helps brands simplify and take advantage of the dynamics of social media. From chapters like “Training to Win,” which shows how to develop a strategic approach, to “Keeping Score,” which addresses metrics, the in-depth guide lays out a framework for amplifying any advertising campaign. The insights and expertise closely align with the IAB’s recently released Social Media Ad Metrics Definitions and Social Advertising Best Practices.
To download Playbook CLICK on link below:
http://www.iab.net/media/file/360iSMPIAB.pdf>
