39th Annual Effie Awards – Conill, Dieste, Lapiz & Gallegos.
May 11, 2007
Apple Inc.’s “Get a Mac” campaign, created by Media Arts Lab\TBWA was awarded the Grand Effie at the 39th Annual Effie Awards gala last night at the Metropolitan Pavilion in New York. The Effie Awards honor the most significant achievement in the business of marketing communications: ideas that work. Results from the “Get a Mac” campaign included market share growth of 42%, record sales and cultural influence.
“After much spirited discussion, the jury unanimously awarded Apple the Grand Effie for its portrayal of the Mac/PC rivalry. They managed to do it with humor, class, and honesty without falling into the trap of overtly negative competitive advertising,” said John Butler, Co-Creative Director of Butler Shine Stern & Partners and the 2007 Grand Effie Jury Chair.
The most effective marketing communications holding companies capturing the most Gold, Silver and Bronze Effies include WPP (27), Omnicom, (Media Arts Lab\TBWA’s holding company) with 26, and Publicis (20). Twenty- four Effie Award winning entries came from independent agencies.
The six Grand Effie Finalist campaigns, which were deliberated by a panel of leaders from the marketing industry included the Grand Effie winner Apple Inc. “Get a Mac” (Media Arts Lab\TBWA and OMD), American Express “My Life. My Card.” (Ogilvy & Mather and Mindshare), California Milk Processor Board “Got Milk?” (Goodby Silverstein & Partners), Montana Meth Project “Not Even Once” (Venables Bell & Partners and OMD), Pedigree “Pedigree Adoption Drive” (TBWA\Chiat\Day and Grey Interactive) and Philips Norelco “Bodygroom” (Tribal DDB, DDB New York, MS&L and Carat USA ).
In the Hispanic category the following winners were announced:
GOLD
Mundo Yaris (Yaris World)
Toyota Motor Sales USA
Conill Advertising
SILVER
Sweet World
The Clorox Company
Dieste Harmel & Partners
BRONZE
Coffee Customization
McDonald’s Greater Chicago Region
Leo Burnett USA
Lapiz
OMD
Arc Worldwide
Toma Leche (Drink Milk)
California Milk Processor Board
Grupo Gallegos
