The 4 Amigos at Adrenalina are all gone.

We reported in 2008 & 2009 that there were four (4) Amigos that help create the MDC Partners Hispanic division called Adrenalina to manage the Tecate account.

1- José Arandia – Gone and we do not know what he is up to.

2- Eduardo Casas – VP Marketing at Tecate Brand, he was instrumental in Adrenalina being assigned the account. He is gone and we do not know what he is up to.

3- Paco Olavarrieta – Chief Creative Director & Partner, left and now at the Vidal Partnership replacing Mauricio Galvan who departed to join Euro RSCGL Latino.

4- Manuel Wernicky – Chief Ideas Officer, President and Managing Partner, just left.

The client is gone, Jose is gone, Paco is gone and now Manuel is GONE! No more Amigos!

According to Lori Senecal – President and CEO / kirshenbaum bond senecal + partners, “Adrenalina has joined kirshenbaum bond senecal + partners as an operating unit of kbs+p. This exciting partnership between two MDC partner agencies allows kbs+p to offer cutting edge, multicultural creative thinking and execution to our clients and puts Adrenalina in the position to leverage additional depth of resources and capabilities to help drive continued quality and growth. All 22 employees will be staying on. Adrenalina will report in to the kbs+p executive leadership. The firm had been run by former Chief Ideas Officer/President Manuel Wernicky who has left to pursue other initiatives. We believe that the best ideas are born of multiple perspectives and influences, so the addition of Adrenalina into the kbs+p ecosystem will be inspiring and broadening. We are thrilled to welcome them to kbs+p.”