4A’s Position Paper – Agency Compensation.

The 4A’s position paper “Agency Compensation: 4A’s Agency Compensation Transformation Doctrine—Strategic Pillars” advises that it is time to transform the marketing services industry’s approach to agency compensation. The Position Paper notes that client demands for agency services have never been greater, however the compensation amounts that clients expect to pay agencies is under relentless scrutiny. The Position Paper provides background on the challenges that agencies face at this time and notes that agency financial executives are concerned about lack of agency management and client service director involvement in compensation negotiations.

To read more CLICK on link below;
http://www.HispanicCMO.com